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The New York Times ran an interesting story yesterday with the title of Another DVD Format, but This One Says It's Cheaper. Essentially, a London based company has come up with an alternative to Blu-Ray just when you thought that particularly bloody consumer battle had been laid to rest. The HD VMD, or Versatile Multilayer Disc, promises to be just as good as Blu-Ray on image quality but a lot more pleasant on your wallet. Forgive me for saying so, but wasn't that what HD DVD promised and failed to succeed in the marketplace with the backing of Toshiba? I fail to see how a small UK outfit can do better, to be honest.

As Editorial Director and Managing Analyst with IT Security Thing I am putting more than two decades of consulting experience into providing opinionated insight regarding the security threat landscape for IT security professionals. As an Editorial Fellow with Dennis Publishing, I bring more than two decades of writing experience across the technology industry into publications such as Alphr, IT Pro and (in good old fashioned print) PC Pro. I also write for SC Magazine UK and Infosecurity, as well as The Times and Sunday Times newspapers. Along the way I have been honoured with a Technology Journalist of the Year award, and three Information Security Journalist of the Year awards. Most humbling, though, was the Enigma Award for 'lifetime contribution to IT security journalism' bestowed on me in 2011.

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Last Post by scru
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We need a single standard that never changes, not a hodge-podge of pseudo-standards that keep changing.

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the wiki page also mentions

Icon Productions, Paramount Pictures, Walt Disney Pictures,

thses are big names.

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Oh go on Scru, please forgive me :)

Seriously though, do you reckon a small outfit is going to break Blu-Ray and succeed in the consumer marketplace where Toshiba and HD DVD failed?

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Yes, if it is in fact, considerably cheaper and maintains a similar quality to BluRay discs. In the free market, the cheaper, same-quality product wins.

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