Best ever revenues for Apple, but Nokia profits plummet

happygeek 0 Tallied Votes 347 Views Share

While Apple continues to bask in financial glory thanks in no small part to the iPhone, although the iPad hasn't exactly done it much harm, the same smartphone success does not appear to have rubbed off on the Finnish mobile phone giant Nokia. As Apple gloated about having the most successful quarter in the history of Apple in terms of revenue, up by 61 percent from last year to $15.7 billion, so Nokia could only weep as profits fell by 40 percent despite a slight growth in revenue between April and June from $12.78 billion (€9.91 billion) to $12.89 billion (€10 billion).

Even though this represents a 3 percent, year on year, increase in net sales for Nokia there can be no denying it has struggled to find a smartphone that can compete in the marketplace with the success of the iPhone or even the Android handsets from the likes of HTC for that matter. The simple truth is that Nokia would appear to be falling behind in terms of smartphone innovation as well as creative design, areas where Apple and HTC both excel. Whether the release of the much vaunted N8 handset, the first to feature the new Symbian 3 Operating System, can make any difference remains to be seen. Nokia CEO, Olli-Pekka Kallasvuo, is confident the N8 will "kick-start Nokia's fight back" but then again he would say that.

[youtube]xrXHXin9Iio[/youtube]As well as featuring the new Symbian OS, the Nokia N8 comes with a 12 megapixel camera with Carl Zeiss optics and Xenon flash, HD-quality video recording and Dolby surround sound all wrapped up in an aluminium body.

Meanwhile, Apple CEO Steve Jobs claims that the last quarter has "exceeded our expectations" and well he might. With the iPad selling 3.3 million units and iPhone sales up 61 percent from last year at 8.4 million, and a 78 percent rise in net income, Apple has performed better than most Wall Street analysts were predicting. Even the much publicised iPhone 4 death grip problem has not dampened Apple spirits nor harmed sales, with the company claiming it is selling every single unit it produces. I'm not sure that even if Nokia does prioritize antenna performance over physical design as it insists , it will be able to compete with that.

Dani AI

Generated

correctly flags a striking contrast from mid‑2010: Apple posted a record quarter while Nokia’s profitability weakened sharply. That split wasn’t just about who made prettier hardware. Apple’s tightly integrated model — hardware + OS + App Store — turned product buzz into durable demand and healthy margins, while Nokia was still wrestling with platform fragmentation and a services rollout that hadn’t gained the same developer momentum. As ’s post shows, strong product execution and real user enthusiasm helped Apple sustain that momentum.
Apple Reports Third Quarter Results (July 20, 2010) Nokia Q2 2010 results (July 22, 2010). (apple.com)

The technical reason was ecosystem economics. Apple’s App Store and developer tools created a network effect (more apps → more users → more developer interest). By contrast, Nokia’s Ovi launch and Symbian tooling had performance and discoverability problems that made it harder to attract modern app development and rapid UX iteration. Industry research at the time emphasized exactly this shift from hardware parity to platform advantage.
Wired: Nokia Ovi App Store Faces Turbulent Start [Morgan Stanley: Mobile Internet themes (2010)]. (wired.com)

Nokia did try to fight back with refreshed devices and Symbian^3 updates (the N8 was widely discussed in this thread), but those product moves didn’t restore margins quickly. In early 2011 Nokia announced a strategic pivot — a broad partnership with Microsoft to adopt Windows Phone as its primary smartphone platform. That shift underlines how urgent Nokia’s leadership judged the ecosystem problem to be.
Nokia strategic announcement (Feb 11, 2011). (techcrunch.com)

Practical takeaway: industrial design and marketing win hearts, but long‑term margin and share gains in smartphones are driven by platform, developer relations and services. The 2010 snapshot in this thread captures the start of that industry realignment — a useful reminder that hardware excellence alone isn’t always enough. (slideshare.net)

yaramorse 0 Newbie Poster

Congrats to Apple. Their products are amazing. From their desktops, to their Macbooks, the Ipad, Ipod and and the amazing Iphone 4 they deserve all of their success. I am a proud Iphone 4 owner and a Macbook Pro owner and planning on getting the Ipad 3g within a month or so. I have never been disappointed with any of their products. i never came across the problem like other ppl say, and watching movies on the go with SNIP is really fun:)

banty_raju123 0 Newbie Poster

thanks for giving it

SNIP

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