Just tell your iPhone what you want


What's Apple up to now? Yesterday it became public that the company had acquired Siri, whose sole purpose in life appears to be to make Siri, a free iPhone app that helps you find things and make plans. To watch Siri in action, it does look pretty useful. But why did Apple pay as much as $200 million for something that it could get for free at the iTunes store?

Answer? One theory suggests that the technology might help Apple better compete with Google. Here's how it works, according to Siri. Let's say you want to find a romantic Italian restaurant near your office. You simply launch Siri and speak the words into your iPhone. It converts your speech to text and after you confirm, it finds restaurants and then searches for the word "romantic" in multiple reviews for those places. Siri can even make the reservation for you. If you decide you'd rather eat near home, just say "How about near my house?" The program will automatically reapply the previous search with the new location. According to what I've read, the software also lets you ask open questions, such as "What's to do around here today?" To that, it might suggest a movie, night club or local event. And of course, Siri also runs on iPad.

The Siri purchase is just the latest in a series of acquisitions for Apple, which reportedly has about a $40 billion cash reserve to play with. Rumors had been spreading for weeks that Apple was in talks to buy chipmaker Intrinsity for about $120 million, and it was confirmed on Tuesday. Apple's new iAd service is based on technology it acquired with Quattro Wireless earlier this year and the company will likely make iTunes libraries accessible from the web thanks to its purchase of Lala late last year. Apple is on a roll.

About the Author

I am Technical Editor of the [url=http://www.crn.com]CRN Test Center[/url], a kind of computer-centric "Consumer Reports" for retailers and VARs ([url=http://crn.com]www.crn.com[/url]). I bought my first computer in 1980, an Atari 800. In addition to adventure games like Zork, I also played with the hardware, dabbling with ROM dumps and mods to the 810 disk drive. That's also where I learned BASIC programming. After 1984, I moved to PCs, clones and NetWare, and then to Apple IIs and Macs until around 1990. In July of that year I got my first job at a publishing company, supporting about 25 Mac users (including the staff of "MacWeek").

Between '06 and '09 I was editor of [URL=http://stpmag.com]ST&P[/URL], a software testing trade magazine. I also wrote a software [URL=http://www.sdtimes.com/content/testqa.aspx]Test & QA [/URL]newsletter, and was chairman of the [url=http://stpcon.com/]Software Test & Performance conference[/url].

vladko 0 Newbie Poster

i try it, it's awesome, and for free))) i can't speak english pretty well, but even so it does understand me, and it looks like it knows everything u ask it about))

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