Apple Plans Invitation Only Media Event

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On Wednesday, Apple confirmed that it was issuing a special, although mysterious, invitation only event to give a few lucky members of the media a sneak peek at some of the latest Apple releases. The event is scheduled for next Wednesday, September 1st (10 am. PT) and is to be held at the Yerba Buena Center for the Arts in San Francisco.

The invitations included little more than a picture of a guitar featuring the iconic Apple symbol with the location and date information. With such a cryptic event, speculation is, of course running wild, as to what exactly Apple will be unveiling next week with predictions ranging from a new iPod device to the introduction of a new updated Apple TV- even a streaming music service is possible since Apple acquired a related company in 2009. Rumors have been floating around for some time about the possibility of Apple partnering with other companies to offer $0.99 rentals of television shows and other content from major media providers.

Other possibilities that are circulating in the rumor mill about the big event include new iPod updates or product features since Apple has a history of making iPod related announcements in September and analysts have been predicting a new touch enabled iPod that would possibly include video features and perhaps wireless capability.

While the announcements are expected to be music related, some are also hopeful that a new smaller version of the iPad may be among the announcements and given the current battle in the smart phone industry, any upgrades to the iPhone 4 may not be outside of the realm of possibility;however, with iPod sales for the to 9.41 million, a drop from the 10.2 million that they saw last year, any iPod news at this point could give sales a nice little boost and since they have dominated the industry of portable music players for some time now they are likely to lead with their strongest product, at least to some extent.

Whatever the announcements, Apple will surely give the blogosphere something to buzz about just in time for consumers to begin thinking about the 2010 Christmas shopping season and DaniWeb will be following up with the news after the event, whatever it may be.

Dani AI

Generated

— good roundup of the pre-event buzz. The invite’s music motif proved accurate: Apple used the September press event to push both music- and TV-focused software and hardware rather than a single one-off product. Below is a concise, source-backed summary and a bit of context for anyone returning to this thread years later.

Apple released iTunes 10, adding a music-centered social feature called Ping, HD TV-show rentals at $0.99 per episode (US), and AirPlay wireless playback for streaming from iOS/macOS to compatible hardware. The official press release covers the changes and availability. Apple: Apple Introduces iTunes 10 With Ping. (apple.com)

Apple also introduced a redesigned, streaming-focused Apple TV priced at $99 and positioned around rentals and Netflix integration rather than local storage — the device and rental pricing are described in the Apple announcement. Apple: Apple Premieres New Apple TV for Breakthrough Price of $99. (apple.com)

The iPod line was refreshed: a new iPod touch with Retina display, FaceTime, A4 chip and HD video recording, and a reimagined iPod nano with a Multi-Touch interface and built-in clip were both introduced in the same event. These product pages list specs, pricing and availability. Apple: Apple Introduces New iPod touch (apple.com) Apple: Apple Reinvents iPod nano With Multi-Touch Interface. (apple.com)

A short post-event note of context: Ping did not survive long-term and was officially shut down in 2012, while AirPlay and the Apple TV roadmap continued to evolve into Apple’s current streaming ecosystem. For historical accuracy and device compatibility checks, official Apple Newsroom posts and contemporary coverage are the primary references. Ars Technica: R.I.P. iTunes Ping 2010-2012. (arstechnica.com)

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