I'm sure there must be an easier way but I've never learnt VB or MS Access.
On my form I have an option group with 7 option buttons.
When any of them is chosen, Access keeps the data as a value.
The problem was that when I made a query based report, I saw those values only instead of the text.
So, I created a new query and I "translated" the value back to text by an expression coloumn.
(7) American Express