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Are you involved in social media at all? When I refer to this, I mean blogs, social news and bookmarking sites (Digg, Reddit, del.icio.us, StumbleUpon), and other niche communities. What do you think about their value for marketing? Do you find any better than others?

I'd love to hear your insights.

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Last Post by xfranco
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While I wouldn't really consider myself a member of the blogosphere (I don't really visit any of the social news / bookmarking sites), I definitely think that social media sites have a big role in the world of Internet marketing and building website traffic. They are, after all, the driving force behind viral marketing, which, aside from the SERPS, is one of the few ways for websites to gain free traffic.

We do it here, and I strongly encourage all forums and blogs to include RSS and Bookmark This buttons. Not only is the traffic gained from such sites (think the Slashdot effect, the Digg effect, etc) pretty impressive, but it leads to word of mouth, being mentioned on both small blogs and large news sites alike, etc. All of these links then increase SEO ranking which leads to traffic from the SERPS, and it's definitely circular.

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They do help to increase your visibility.. It is good for SEO too..

Thanks

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Not really just for "SEO," more for SEM -- you have a good presence on social media sites, and your brand gets more recognized.

Do you use it, Troy? I feel like I'm one of the only ones here who do. :)

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I don't think I would consider branding a part of SEM. I think that it falls more under the heading of viral marketing and word-of-mouth marketing.

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I agree. It is a part of it though. The SEM umbrella covers SEO, viral marketing, PPC, and everything in-between.

SEO is more about on-site optimization. I think that the definition is a bit blurred and I also was confused myself until recently.

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The easiest way to think of it (aka the way that I think of it) is that search engine optimization means optimizing your site for the search engines via on-page and off-page optimization. On page optimization means having clean code, using good title, h1, etc tags, and having a good keyword density throughout your copy. Off page optimization is mostly lots of links from lots of different sources.

Search engine optimization is a subset of search engine marketing which includes the free stuff you can do optimizing your site, in addition to pay-per-click advertising with AdWords, etc.

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I used to do a lot of blogging. I am not really sure if I would exactly say it has had a lot of effect on any marketing experiences I have had....but then again...I haven't really paid that much attention. Anyways...I don't do much blogging anymore so I guess my post wasn't really that big of a help after all. Sorry!!

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I use social bookmarking, i've used Digg, stumbleupon, and delicious as well. I use them just to get more exposure and traffic for my website.

Digg has given me most success in terms of traffic (after google that is), but if it fails to get 'popular' which is usually the case you get something like under 10 visitors for each link you submit, i've been told stumbleupon gives good traffic even after a long time, i'm yet to have success though, there are dozen's of lengthy articles on popular blogs (like problogger) emphasizing on the importance of social bookmarking, just google something like 'using social bookmarking to increase traffic' or try referring directly to a social bookmarking website googling something like 'stumbleupon increase traffic'...hope this helps

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If you use blogging, you need to also promote your blogs..You can not just blog and let it sit there then expect it to help your SEO work :)

We utilize all of them...

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I would use everything, in effective manner for marketing either products or websites. Digg, stumbleupon, and delicious are the best options out there. It works, really works. I just have to maintain the level.

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I know how frustrating it is to find a
clear answer to social marketing.
Been there done that.

Have you considered this?

Each of the social marketing methods have
strong supporters because each are effective
to varying degrees; however, I don't read much
on people taking advantage of the vast pool of
highly targetted traffic Facebook offers.
Consider each person is identified by age,
interest, grouping,etc. You can reach huge
numbers with a carefully thought out presentation targetted to your specific interest.

If you need further help, contact me, or
post your questions here on the forum.

Best regards,
Frank Carlson

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i was opened to the blog industry a year ago but i thought it was just personal entries. until recently a friend opened me to internet marketing and that gave me a more clearer picture of blogs and site purpose...:D

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Social Media is a great source of Traffic if you know How to use them effectively. because I belive each social media site has it's own strategy. You have to understand that by being a expert user. When you will become a active member of any of the system I wish you will be able to know how to use them best for marketing.

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I used to do alot blogging but u have to make sure the page rank of the blog u are posting.

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I am also nvery new in the blogosphere, but enjoying it entirely. Information overload needs to be managed though. I have a blog (<URL SNIPPED>CRMtutor). The most important things in terms of SEM, and specifically SEO, are tracking and reporting. Test you way to success.
I contribute to other blogs (like daniweb!) and link building at this (early) stage and have looked at the bookmarking sites, but that still seems pretty daunting to me. I realise however, it is something of value (and also freely available) and therefore needs to be put in practice, then action. Currently, I have managed to use Facebook and Twitter to contribute traffic to my blog.
My 2c's worth, enjoy!

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