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comScore Media Metrix has published its monthly analysis of US online consumer activity showing that education related sites spiked during August as schools and universities began another academic year. With lottery jackpots reaching record highs, lotto and sweepstake sites also proved popular as did the sports genre what with the fall sports season about to get going. But it was the in-depth look at the reach of the online advertising media industry that caught my attention, not least the astonishing fact that Advertising.com apparently reaches 89 percent of the US online population.

One of the big climbers was Adconian Media Group which surged 7 places up to the number 21 spot with a 43 percent reach, that's a 7 percent improvement on its July performance. A couple of big names entered the Top 50 list, Amazon.com arrived at 37 while Walmart.com settled into the 43 spot.

Here is the Top 50 in full, showing the reach percentage as well as the total number of unique visitors.

  1. Advertising.com 89% (160,960,000)
  2. ValueClick 75% (135,762,000)
  3. Yahoo! 74% (133,390,000)
  4. Google Ad Network 73% (133,137,000)
  5. Tribal Fusion 71% (128,624,000)
  6. Specific Media 69% (125,399,000)
  7. Google 67% (120,687,000)
  8. Casale Media Network 65% (117,118,000)
  9. Blue Lithium 64% (115,751,000)
  10. AOL Media Network 63% (114,522,000)
  11. Traffic Marketplace 60% (108,006,00)
  12. DRIVEpm 58% (105,483,000)
  13. MSN-Windows Live 57% (104,207,000)
  14. 24/7 Real Media 57% (103,259,000)
  15. YAHOO.COM Home Page 53% (95,363,000)
  16. AOL 51% (92,740,000)
  17. Tremor Media 51% (92,548,000)
  18. Interclick 47% (85,712,000)
  19. CPX Interactive 44% (80,507,000)
  20. Burst Media 44% (80,278,000)
  21. Adconion Media Group 43% (78,449,000)
  22. ContextWeb 42% (76,634,000)
  23. Centro 42% (76,481,000)
  24. PrecisionClick 39% (71,589,000)
  25. AdBrite 39% (71,522,000)
  26. AdDynamix.com 39% (70,932,000)
  27. EBAY.COM 38% (69,327,000)
  28. Vibrant Media 38% (68,999,000)
  29. MYSPACE.COM 38% (68,392,000)
  30. Gorilla Nation Media 36% (65,678,000)
  31. MSN.COM Home Page 30% (55,045,000)
  32. Mapquest 29% (52,793,000)
  33. Ask Network 29% (52,075,000)
  34. Undertone Networks 28% (50,890,000)
  35. Business.com Network 25% (45,527,000)
  36. YOUTUBE.COM 25% (44,894,000)
  37. AMAZON.COM 24% (43,976,000)
  38. Kontera 23% (41,275,000)
  39. EBAY.COM Home Page 22% (40,260,000)
  40. ABOUT.COM 21% (38,320,000)
  41. FACEBOOK.COM 19% (33,745,000)
  42. WEATHER.COM 16% (29,226,000)
  43. WALMART.COM 14% (26,101,000)
  44. Real Cities Network 14% (25,668,000)
  45. Disney Online 14% (25,606,000)
  46. Nick Kids & Family 14% (25,052,000)
  47. CNN 13% (24,214,000)
  48. PHOTOBUCKET.COM 13% (23,246,000)
  49. IMDB.COM 12% (22,207,000)
  50. Yellowpages.com Network 12% (21,347,000)
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