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Is it possible to geotarget an Overture campaign, the same way I can do with AdWords?

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  • 2 Years Discussion Span
  • Latest Post Latest Post by webmasterran

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Short answer: yes — the paid‑search system that started as Overture supported geographic targeting, but the controls and where you set them changed after Yahoo acquired Overture and folded the tech into its own ad platform. Overture was bought by Yahoo in 2003 and the paid‑search product later evolved through Yahoo Search Marketing into what has been rebranded over the years (Gemini / Yahoo Native / Yahoo Ads). (sec.gov)

If the advertiser UI you’re looking at doesn’t show fine‑grained location controls, use this practical checklist:

  • Confirm you’re in the correct regional account/interface (different countries sometimes use different dashboards). This matches ’s observation about regional distribution.
  • Create separate campaigns (or ad groups) per country/state/DMA when the UI won’t let you target narrowly, and use distinct landing pages and UTM parameters so conversions are attributable.
  • Set location excludes to remove unwanted regions and use bid adjustments per market rather than one global bid. YSM-era docs and guides historically documented state/metro (DMA) targeting as part of Yahoo’s options. (studylib.net)

About workarounds: ’s ad‑copy trick (making ads clearly region‑specific) is a valid relevance play when targeting is coarse, but treat it as a fallback. Be careful with publisher‑side scripts or IP‑redirects (the kind mentioned): those can break analytics, create UX issues, and may conflict with network policies. To confirm your geography rules are working, use the ad platform’s preview/diagnostic tool or simulate searches from the target area (VPN/proxy) and check your analytics’ geo dimensions and server logs. The Ad Preview/Diagnosis approach is the standard way to check without distorting live metrics. ()

If this thread is being read years later, remember that product names and interfaces change; look up the current Yahoo Ads (or whatever platform you use) location‑targeting docs for exact steps and the available granularity (some Yahoo APIs and platforms accept WOEID/region identifiers for fine targeting). ()

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Member Avatar for hughjc

Hi there!

I have the same problem with geotartgeting with Overture, so I came up with the following approach. All of my overture keywords are general (high search volume), and my add/listing is region specific. With this approach I was able to obtain overture approval, etc.

For example, I'm a mortgage broker and sometimes choose to advertise in specific states. On the listing title, instead of saying "free mortgage quote", I say "free mortgage quote - California home".

Good luck!
Hugh Creighton

Member Avatar for jewboy

Overture actually came up with geotargeting PPC before Google!

Anyone know of any good articles/tutorials about effective geotargeting?

Member Avatar for seobook

I think Overture has different interfaces / logins / accounts for the various different regions they serve

for example, I advertise on Overture for "seo book". my seo book ad does not show on their UK site
http://uk.search.yahoo.com/search?p=seo+book

Member Avatar for Dani

For that Yahoo UK & Ireland link you posted, sure your SEO Book doesn't appear in the sponsored results area, but you are #1 and #3 in the natural SERPS.

Member Avatar for nzd

:)

Member Avatar for Dani

Please stop going around bumping year old threads with smiley faces.

Member Avatar for webmasterran

Sure hun u can geo target the YPN Ads , i have the scripting for that and some necessary files , it will basically geo target just the US based traffic and the rest of em will see whatever u want Adsense or whatever =)

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