Could some one explain what pay per click is and what it would take or what does it take to get involved in it?? Thanks alot!
Pay per Click means you would advertise with google, and you pay for every time your site got a hit from Google Search or Goodle Ads.... It takes registering with Google and paying for it, that's pretty much it.
thanks fot the reply. then how do people make money from PPC? I read some post where some were owed money? sorry. guess I just don't follow.
Pay per Click is an advertising technique used on websites, especially search engines. Pay per click advertisements are usually text ads placed near search results; when a site visitor clicks on the advertisement, the advertiser is charged a small amount. Variants include pay for placement and pay for ranking. Pay per click is also sometimes known as Cost Per Click or CPC.
Edited by Dani: Plug snipped
Pay per click is just that - your ad gets displayed and you pay when someone clicks thru to your site. An example of a pay per click program is Google AdWords. Then there are programs like Google AdSense where you display the ads for other sites, and receive money when your website visitors click thru to the other sites. In other words, you'll get a percentage of Google's profits.
According to The Economist Magazine, PPC Advertising is the fastest growing sector of the Advertising Industry (9/25/05). PPC accounts for over 40% of all online dvertising (though only 3% of total advertising) in America. Piper Jaffray, an investment bank, thinks that the pay-per-click market will grow to almost $20 billion within five years.
I'm not surprised it's such a huge percentage of online advertising. PPC has become synonymous with performance-based campaigns while banner ads are more associated with branding nowadays.
PPC is one of the four basic types of Search Engines. PPC is also one of the most cost-effective ways of targeted internet advertising. According to Forbes magazine, PPC or Pay Per Click, accounts to 2 billion dollars a year and is expected to increase to around 8 billion dollars by the year 2008.
Let us take a quick look at how PPC Search Engines work.
These engines create listings and rate them based on a bid amount the website owner is willing to pay for each click from that search engine. Advertisers bid against each other to receive higher ranking for a specific keyword or phrase.
The highest bidder for a certain keyword or phrase will then have the site ranked as number 1 in the PPC Search Engines followed by the second and third highest bidder, up to the last number that have placed a bid on the same keyword or phrase. Your ads then will appear prominently on the results pages based on the dollar amount bid you will agree to pay per click.
How do you make money by using PPC into your affiliate marketing business?
Most affiliate programs only pay when a sale is made or a lead delivered after a visitor has clickthrough your site. Your earnings will not always be the same as they will be dependent on the web site content and the traffic market.
The reason why you should incorporate PPC into your affiliate marketing program is that earnings are easier to make than in any other kind of affiliate program not using PPC. This way, you will be making profit based from the clickthroughs that your visitor will make on the advertiser's site. Unlike some programs, you are not paid per sale or action.
PPC can be very resourceful of your website. With PPC Search Engines incorporated into your affiliate program, you will be able to profit from the visitor's who are not interested in your products or services. The same ones who leave your site and never comes back.
You will not only get commissions not only from those who are just searching the web and finding the products and services that they wanted but you will be able to build your site's recognition as a valuable resource. The visitors who have found what they needed from you site are likely to come back and review what you are offering more closely. Then they will eventually come back to search the web for other products.
This kind of affiliate program is also an easy way for you to generate some more additional revenues. For example, when a visitor on your site does a search in the PPC Search Engine and clicks on the advertiser bided listings, the advertisers' account will then be deducted because of that click. With this, you will be compensated 30% to 80% of the advertisers' bid amount.
PPC is not only a source of generating easy profits; it can also help you promote your own site. Most of the programs allow the commissions received to be spent for advertising with them instantly and with no minimum earning requirement. This is one of the more effective ways to exchange your raw visitors for targeted surfers who has more tendencies to purchase your products and services.
What will happen if you when you integrate PPC into your affiliate program?
PPC usually have ready-to-use affiliate tools that can be easily integrated into your website. The most common tools are search boxes, banners, text links and some 404-error pages. Most search engines utilize custom solutions and can provide you with a white-label affiliate program. This enables you, using only a few lines of code, to integrate remotely-hosted co-branded search engine into your website.
The key benefits? Not only more money generated but also some extra money on the side. Plus a lifetime commissions once you have referred some webmaster friends to the engine.
Think about it. Where can you get all these benefits while already generating some income for your site? Knowing some of the more useful tools you can use for your affiliate program is not a waste of time. They are rather a means of earning within an earning.
Best know more about how you can use PPC search engines into your affiliate program than miss out on a great opportunity to earn more profits
i hope this will help you a lot
more you can find at www.ktmonline.com
for your easyness just collected some definations
Bid - The amount that an advertiser is willing to pay for a click on a specific keyword.
Budget - The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.
Clickthrough Rate (CTR) - The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received.
Conversion Rate - The relationship between visitors to a web site and actions considered to be a "conversion", such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement.
Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website.
Cost Per Thousand (CPM) - The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer's subsequent actions.
Delisting - The removal of a listing as a result of inaction or poor performance.
GeoTargetting - An advertisement targeted at a specific geographical region, area or location.
Impressions - The number of times an advertisement is viewed by web surfers.
Keywords - Search terms or phrases that are related to an advertisement or ad copy.
Landing Page - The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase.
Linking Text - The text that is contained within a link.
Pay Per Click (PPC) - Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.
Rank - How well a particular web page or web site is listed in a search engine or advertising results.
Return On Investment (ROI) - The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent
In pay per click you pay a company like google or yahoo for every click. These companies place ads which when clicked lead to your site. These ads are published in serach results or on pages of sites affiliated with the company. The money that you pay is split between the company and the affiliates.
I just wanted to ad that Pay Per Click can be very effective. I use Google AdWords (GAW). It took some learning and some practice ( and of course $$), and now it is likely the biggest part of my marketing. Take your time though adn start slow, or you will lose your money on a just a few clicks. There are free ebooks you can use to learn about GAW, but the old saying practice makes perfect is true. You can get great targeted advertising for a low cost average per click if done right. Good luck!
pay per click is very usefull, since you can mathematically count output from every dollar you used for your advert.
Pay-per-click tips on Google - The purpose of your advertising on Google is naturally to increase your sales. Since you are paying for each visitor landing on your website you obviously wish to convert them in paying customers. Please keep in mind that more important than number of impressions (=clicks) is the conversion rate. To drive your conversion rate to the maximum it is advised to pre-qualify the click with a well composed ad copy. Below are some tips to help you improve your ads:
- Specific and Relevant Keywords - Be specific and relevant to your business and offers. Avoid general keywords - they generate more ad impressions but tend to be less relevant. For example, rather than "flower" consider "birthday roses bouquet". More targeted keywords attract more qualified buyers.
Also, your can increase your ad exposure - without sacrificing relevance - by adding alternate phrasings, spelling variations, plurals and singulars, and keywords similar or related to those on your master keyword list.
- Target geographical segments - Consider using geographic keywords to target a local or regional audience. If you sell roses in Tokyo, replace "roses" with "roses Tokyo". This way you will avoid any irrelevant pitches to search users in New York and Sydney. You can also target your campaign by country and by language to help focus your message on the audience you wish to serve.
- Target ad delivery with keyword matching options - Google offers different keyword matching options to refine your targeting:
- Broad match - displays your ad when all the words in your keyword appear in the search query. For example for the keywords "birthday cards" your ad will be shown if users search for keywords "birthday" and "cards" in any order, and even if the query includes other terms.
- Phrase match - displays your ad when all the words in your keyword appear in the same order, for example "birthday cards". Your ad will also be shown with other terms in the query like "birthday cards for girls" but will not be shown if users search for "cards for birthday".
- Exact match - displays your ad when all the words in your keyword appear in the same order, and without any other terms in the query.
- Negative keywords - excludes searches for which your ad would be irrelevant. For example, if your keyword is "birthday cards" and your negative keyword is "-girls", your ad will not be shown if users search for "birthday cards for girls".
- Choose carefully landing pages - If users are interested in your offer they click on your ad. It is your job to send them to a relevant destination page to find out more about your product or service. When tailoring your ads to a specific audience, be sure that the destination page on your site fits the goal of the campaign.
Could some one explain what pay per click is and what it would take or what does it take to get involved in it?? Thanks alot!
Are you promoting your Business Online? Is PPC working for you?
(PPC) Pay Per Click marketing uses paid advertising through search engines where we can target your ads to likely internet customers. When someone searches online for your products or service related phrases, your advertisement comes up on the result page. This PPC advertising can give you huge Sales and also good Returns on Investment (ROI), because your ad goes directly to the need based audiences who want to buy your product/service. When a customer clicks on your ad, the advertising company deducts a payment from your pay per click account. You pay only when someone clicks your ad.
This all seems logical, and may look like a good idea whose time has come. Many retail companies find this method of using pay per click is very profitable.
Pay Per Click marketing might look attractive, but watch out! You could win some sales but lose your whole company!
You MUST know the rules if you want to survive in Pay Per Click marketing:
1. Use Correct Keywords
2. Limit Your Account
3. Monitor Results
4. Assure Your Return On Investment
· Use Correct Keywords
The keyword selection for your pay per click ad is vitally important. Customers for your product go to the search engine and enter a search phrase keyword they think will lead them to your product. But what if your keyword, the one you thought is the perfect keyword, is worlds apart from what most customers use for a keyword? These customers go to your competitor's search page, and click your competitor's ad. No sales for you, but look on the bright side: at least you are not charged the click fee!
But it could get worse. There are other customers out there who are really looking for a completely different product, and they think your perfect keyword will find that other product. They even click on your ad, and then finally realize this is not the product they wanted. Click! There goes your money, with no profit or pay!
The advertising companies are quite happy to charge you high fees for keywords that:
· do not have the slightest association to your product and
· do not have the slightest chance of earning you a profit.
They don't care if you go bankrupt, click by click.
· But we do!
We do complete in and out research work to generate correct and most relevant keywords, developed strictly for various search engines, that identifies the keywords people most frequently use to find products like yours. We run the numbers on many, many keywords for your product and determine which keywords will bring the most sales. Not the most clicks - the most sales!
· Monitor Results
The better Pay Per Click advertising companies, like Google Adwords and Overture have an administration Web page that reports your ad results. Here you can see how well your keywords are performing and how well your ads and Web site are making sales. Because of the huge size of the Internet market, Pay Per Click advertising can bring sudden, enormous changes. You must monitor this page frequently to see if your ads are working or if your credit card bill is skyrocketing. You must be able to tell whether you are wasting money or making profits. Checking the reports is important, but it takes your time and attention away from your business.
We take care of monitoring your reports, and we have the experience to spot problems and opportunities as soon as they occur.
· Assure Your Return On Investment
Return On Investment (ROI) is basically dollars received per dollars spent. You need to have a reasonable idea of how much your advertising dollar will return to you in sales profit. For example, if you are selling a T- shirt at $10.00, and your Pay Per Click advertising fee works out to $5.00 per T- shirt, you are probably losing money. This is what happens to most small businesses when they jump into Pay Per Click marketing.
In the case of the $10.00 T- shirt, we would do these actions for you:
1. Research and test many alternative keywords to decrease the click fees while also increasing the clicks
2. Develop and test the ad-creative to increase the sales per click
3. Monitor the closely to see results of tests
4. If necessary, will come up with some key suggestion on your Web site to increase the sales per click
Do let me know if you need Any Assistance on PPC. My contact mail id- firstname.lastname@example.org
PPC can be extremely risky, so only attempt if you are sure and follow all of the advice the other people submitted! Enjoy!