Member Avatar for ukTutor

Hi,

I currently own a few UK sites, and over the last year I’ve noticed a general trend that my income has been growing, even over the ‘credit crunch period’

Often in a time of recession, the first thing people do is lower the amount they spend on advertising. But the average Price of a click has really changed that significantly for me at all.

It’s a little hard to measure average price per click, since Google and provide a history of income, unless anyone knows differently?

So I’m wondering if my growth would have been significantly larger over the last couple of months

Are people experiencing a drop in all ppc incomes or has nobody really seen a significant difference?

Also, if anyone knows of some sort of tracking/managing software so I can track the average ppc per day over a few years (not just from adsense>> View payment history, since this could be misleading as my volume continues to increase)

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Dani AI

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Short note tied to the thread: ’s growth despite the crunch and ’s reported falls can both be true — outcomes depend on niche, traffic mix and account-level factors — and was right to flag country mix while ’s point about opportunistic ad spend during recessions is also valid for some verticals. The following focuses on practical measurement and troubleshooting so historical PPC changes can be diagnosed rather than guessed.

Recommended measurement workflow:
Export daily AdSense/Ads data (date, clicks, pageviews, earnings, CTR) and compute core metrics:
Avg CPC = Earnings / Clicks
eCPM = (Earnings / Pageviews) * 1000
Use median CPC or a trimmed mean to reduce skew from a few high-value clicks. Ignore days with very small click counts (for example, <30) before comparing averages. Smooth with a 30-day moving average and run year-over-year comparisons for the same calendar windows to remove seasonality.

Segmentation to find root causes:
Break the series by country, device, landing page, ad unit and channel (search vs content). If declines are isolated to low-value geos, the country mix explains the fall (as suggested). If every segment falls, check account-level changes (ad code edits, policy warnings, invalid-activity messages), broader advertiser bid behavior, or a drop in CTR vs drop in CPC — they imply different causes (relevance vs bid pressure).

Quick troubleshooting checklist:

  • Confirm finalized monthly earnings for long-term comparisons (estimates can adjust).
  • Export and join AdSense data with Analytics to watch traffic quality and referrers.
  • Use pivot tables to spot which pages/ad units lost value.
  • Test small A/B changes (ad size/placement) and consider diversification (direct deals, affiliates, CPM buys) if CPCs stay depressed.

This approach turns the anecdotal reports in the thread into measurable signals and practical next steps.

Recommended Answers

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Member Avatar for x3mario

I also experienced dropping in all ppc incomes but I don't know other tool that can track your average ppc.

Member Avatar for hawash

maybe u have visitors from different countries?!?

Member Avatar for mauconline

Yes I've heard a lot about increasing ones ad spends during a recession. This is great if you can afford it. As for noticing any difference...

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