Member Avatar for Sp!ke

I currently use Kanoodle, which used to pay me some decent money, but they have seriously lowered their CTR in the past two months for me, and it's hurting. Would the switch to Google be sensible, and would I make more money? (Looking now, I only made $5 in the past month :-| )

  • 4 Contributors
  • 3 Replies
  • 299 Views
  • 1 Week Discussion Span
  • Latest Post Latest Post by jewboy

Dani AI

Generated

Short note added to clarify next steps and avoid swapping networks based on one low month.

’s drop in revenue can have several causes besides the network itself: a change in traffic quality (more bots, fewer targeted visitors), a site layout change that reduced ad viewability, or a mismatch between the page content and the network’s targeting. is right to separate buying ads from selling ad space — make sure you mean the publisher product (AdSense) if you’re comparing networks. is correct that Google’s reach is larger, and ’s suggestion to run both is the conservative, data-driven choice.

Practical A/B test to decide:

  1. Pick a representative set of pages (same traffic pattern and content intent).
  2. Rotate networks at the impression level (50/50) for a minimum test window — at least 2 weeks or until you hit a practical sample (several thousand impressions per variant).
  3. Track these KPIs: impressions, clicks, CTR, fill rate, revenue, and calculated eCPM/RPM. Keep traffic sources constant while testing.
  4. Compare results and run the winner permanently, then optimize placement and formats.

Quick formulas to keep handy:

CTR = (clicks / impressions) * 100
eCPM = (revenue / impressions) * 1000
RPM = (revenue / pageviews) * 1000

Triage checklist while testing: confirm ad tag implementation, check recent site changes, audit for bot traffic, test different ad sizes/placements, and preserve user experience (don’t chase CTR at the cost of content). Do not click your own ads or encourage clicks — that risks account suspension. If one network wins, keep experimenting with placements and a secondary network for unsold inventory so earnings stay diversified.

Recommended Answers

All 3 Replies

Member Avatar for c_shaft05

I can tell you that Google would be a good move because more people would see your ad, due to fact that A LOT of people use Google in the first place. As for the making more money part, more people normally earns more money. But don't take my word for it

Member Avatar for Dani

Sp!ke, you posted in the PPC forum which is for people who actually pay per click ;) However, it seems that you're trying to use an affiliate program such as AdSense (instead of the PPC program AdWords). Am I right? If so, let me know, so I can move your thread to the more appropriate forum. I think that's why c_shaft was confused - he was under the impression you were investing in a PPC program.

Member Avatar for jewboy

3 things I know about Kanoodle:

1) It's considered a 2nd tier network (whereas Google & Yahoo are 1st tier)
2) It's a less competitive network than Google - you may be able to purchase your keywords and leads for less.
3) Contexual ads are served on MarketWatch.com, MSNBC.com, USAToday.com, CNET's Search.com, the InfoSpace search properties

Why not use both? If your choice keyword prices are too high on Adwords, try finding more niche phrases.

Bottom line is, you have the ability to use both with a min investment. Measure conversions and ROI - and see what works best for you.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.