Member Avatar for kfegarty

We << url snipped >> were on the 1st page on Google for terms email marketing and bulk email. ( and have been there for 5 years ) Now we are gone! - Not sure why this would have happened. Does anyone know how we can contact them to get this resolved. Our business will be dead without the Google traffic.

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  • Latest Post Latest Post by mnemtsas

Dani AI

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The sudden disappearance from first page for long-standing keywords like "email marketing" and "bulk email" can come from three broad causes: a site-level indexing/technical problem, a manual action, or an algorithmic filter reacting to signals from your content and backlinks. Answers from , and raise sensible hypotheses about an update and over-optimized signals; use those as starting points but confirm with data before changing everything.

Start with this short diagnostic checklist to narrow the cause:

  • Check Search Console (messages/manual actions) and the Index Coverage report for removed URLs or warnings.
  • Inspect the homepage and top landing pages with URL Inspection to confirm they are indexed and return a 200 response, not noindex/redirects.
  • Review analytics to find the exact drop date and match it to server logs (crawl errors, spikes in 5xx) or known update windows.
  • Run a backlink audit: look for sudden spikes, many identical anchor texts, or links from clear link networks; export a sample for review.
  • Verify the site was not hacked and no spammy content or unexpected redirects were added.

Remediation priorities: fix any technical or indexing errors first, remove or request removal of toxic links (use disavow only after outreach), restore natural content and user-focused pages, then submit a reconsideration request if a manual action was applied. Re-ranking can take weeks; do not make wholesale site changes all at once. If an outside SEO firm handled links or on-page work, audit their reports and ask for specifics, as suggested. First step: check Search Console and analytics to lock the timeline — that will guide the next round of fixes.

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Member Avatar for seobook

lots of sites just disappeared with the last update. best not to make drastic changes but to continue building links.

some people think Google is using latent semantic indexing on inbound anchor text.

Member Avatar for Dani

Are you keeping up with a link building campaign? Are you getting other sites to use "email marketing" and "bulk email" as anchor text pointing to your site? Are you using those terms throughout your site, and especially on your homepage, as CSS'ed H1 and H2 tags, etc.?

Member Avatar for jewboy

Are you using an SEO firm? Many use techniques that are not permitted by Google. Perhaps they've caught on, and finally removed you. Good luck getting in touch with Google to help resolve this problem - it often can be difficult :-(

If this is not the case, I would take Dani's advice.

Avi Wilensky

Member Avatar for naqiboy

yeh probably some techniques that may not be complying with google rules. check it out.

Member Avatar for mnemtsas

Current theory is that Google applied a filter to sites that had an extremely high correlation between <title>, <h1>-><hx>, keyword density, and anchor text of incoming links. So if yer <title> was blue widgets, <h1>-><hx> was blue widgets, you had an abnormally high kwd of blue widgets, and 99% of your incoming links has blue widgets as anchor text, then you could be in trouble. After all, Google is trying to provide the best results for humans, and the above content is not considered 'natural'.

Answer? Play things down a little, vary your incoming anchor text a lot, design your web pages for humans, not for Google's spider.

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