Member Avatar for vanesa

Anchor text is what we call text links. You should always try and have all text links as descriptive keywords. When a spider follows the link to your page it should have an understanding of the content. Anchor text is a great way of improving your rankings on competitive keywords.

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Good foundational points from and about descriptive anchors, and useful cautions from and about over‑optimization. The important update to add is that anchor text remains a meaningful relevance signal, but it is one of many signals a search engine uses. Link source quality, topical context, placement on the linking page, and how well the target page satisfies user intent often matter as much or more than repeating exact‑match anchors.

Practical, modern guidance that complements and :

  • Healthy link profiles show variety: branded anchors, naked URLs, generic phrases, partial‑match and natural long‑tail phrases, plus image alt text when images are linked. A predominance of exact‑match anchors is a risk indicator.
  • Context and placement matter. Editorial, in‑body links from relevant pages carry more weight than sitewide footer or comment links.
  • Internal linking should use clear, useful anchor text that helps navigation and clarifies page intent; the landing page (title, headings, opening content) should match what the anchor implies.

A concise audit-and-remediation workflow that builds on the thread:

  • Perform a backlink/anchor audit to measure exact‑match density and identify low‑quality sources.
  • Attempt anchor edits or removals for problematic links; reserve public cleanup and disavow steps for links that cannot be fixed.
  • Monitor anchor distribution over time and favor earning contextual links from authoritative, topically relevant sites rather than manipulating anchors.

This advice expands on the original comments and offers concrete steps to keep anchors useful without triggering over‑optimization signals.

Recommended Answers

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Member Avatar for Robdale

The anchor text is a hyperlinked words, the words when you click on the link. It gives your visitors useful information about the content of the page you're linking to. It also indicates search engines, what is the page about as well as it helps to gain rankings in search engines, especially in Google.

Member Avatar for kronikmedia

It is also good to use a mix of keywords and use variations in anchor text. Stuffing anchor text with repetitive references of the same keyword can be seen as spam by search engines and avoided as far as possible. It is best to be safe as there is a thin line between genuine optimisation and spam.

Member Avatar for Hafsoh

Anchor text for inbound links is one of the most important factors in SEO, its enhances the relevance of the targeted Page. It's important to make the most out of your link by choosing the right anchor text, just having links is not the only factor to consider, What the link text says is very important, so therefore, the link text is an important indicator that tells the search engines what your page is about.

Member Avatar for sam09

Hi,

And it's also a critical part to choose right keywords to use as anchor text to get good ranking on our primary keywords.

Member Avatar for Dani

It should still be all very realistic though ... If every link you have all has the same anchor text, it's going to look like you bought the links, and not like they're natural. You don't need links ... you need natural links.

Member Avatar for bobchrist

Also you should optimize the landing page determining the relevancy of that pages to the keywords you're using within your anchor text.

Member Avatar for mrandrei

Anchor text is the visible word on a clickable link. It is very important to SEO bec. it is a concise description of the linked webpage.

Member Avatar for brainsteh

anchor text is test between <a> and </a>

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