Member Avatar for MktgRob

I just was reading in one of my linkedin groups that there is word that Google updated their PageRank Algorithm beginning around June 23rd. I also read that this is about one month after the last update. Has anyone else heard this and what are the implications of this? I am still learning this area of SEO and I am curious as to what this all means.

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  • Latest Post Latest Post by HazeyDaze

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Brief context: this thread is about a recent PageRank-related rollout. As asked about implications and and noted ranking volatility and link-quality concerns, the practical takeaway is what matters for sites right now — not chasing a single metric.

Google uses a large set of signals; the original PageRank idea (link-weighting) is only one ingredient. The public "toolbar" PageRank many people watched is not the same as the live internal signals Google uses, and it has become an unreliable indicator of real rankings. Short-term position swings are common while Google re-evaluates signals; long-term movement usually reflects re-weighted signals or quality/relevancy changes that deserve investigation.

Action checklist to diagnose and respond

  • Check Google Search Console for manual actions, security messages, and the Performance report to see which pages and queries lost visibility.
  • Correlate timing: compare ranking/traffic drops to recent content or link-acquisition activity. Use server logs and analytics to confirm whether traffic loss is index or ranking related.
  • Audit inbound links: export links from Search Console and at least one third-party tool to spot large volumes of low-quality or identical-anchor links.
  • If links look unnatural, attempt removal first; disavow only as a last resort and follow Google’s guidelines.
  • Fix on-site issues: improve thin content, canonicalize duplicates, and prioritize pages that should rank for target queries.
  • Monitor recovery with rank trackers and Conversion/Traffic metrics rather than a single numerical PageRank score.

Caution: avoid knee-jerk mass disavows or buying links to "recover." The durable strategy is fixing relevance and quality, documenting removals, and using Search Console to confirm whether a manual action or algorithmic re-weighting is the cause.

Member Avatar for chronocommando

I just was reading in one of my linkedin groups that there is word that Google updated their PageRank Algorithm beginning around June 23rd. I also read that this is about one month after the last update. Has anyone else heard this and what are the implications of this? I am still learning this area of SEO and I am curious as to what this all means.

Yes I have heard too, but don't know when they gonna do this.. Actually google algorithm is for giving PR to websites it is checked through many factors backlinks by dividing base ten. Now google is creating more tough rules to get good PR.

Member Avatar for HazeyDaze

It's all rumors, but in general Google is looking to de-value non-relevant links.
For my site, I have seen our rankings do the "Google Dance", i.e. be at position 11 one day, 58 the next, and then back to 11. This is indicative of... well, something.
This was happening for a while, and I heard rumors they were going to be rolling out final changes sometime around 4th of July.
It's impossible to know exactly what changes were made, but chances are they have tweaked there relevancy algorithm and are now re-valuing, possibly de-valuing backlinks...

Member Avatar for MktgRob

It seems to me that if Bing and Yahoo avoid having their own version of the Google Dance that should earn them some serious credibility with the SEO and website people. It sounds almost two easy but could this be the crack in the armor the Bing and Yahoo need to make serious inroads into Google's dominance.

Member Avatar for HazeyDaze

Perhaps, but SEO and website people make up a tiny niche of all internet users... For the most part, no one but SEOs notice the google dance...
Also, being that Yahoo and Bing are basically trying to be google, and copying what they can from its algorithm, it seems to follow naturally that there will be a similar Bing dance and Yahoo dance.
I personally haven't paid enough attention to their results to know if this is true.

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