Member Avatar for MktgRob

I am currently building some blog/microsites for a client and we are doing the hosting through GoDaddy. I have been looking into their offerings and they have a Search Engine Visibiltiy Toolkit available at a reasonable cost. Does anyone have any experience with this that they can tell me if it is worth it of can I get the same results by just putting in the effort myself?

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Quick context: is hosting client microsites on GoDaddy and weighing the Search Engine Visibility toolkit. correctly notes that an experienced SEO can replicate many basic tasks quickly, while cautions about relying on host-provided services. The right choice is a tradeoff between convenience for a non-technical client and the control, portability and auditability an agency or contractor needs.

Before buying, get concrete answers to the following:

  • Confirm whether the toolkit only suggests changes or actually writes them live. If it makes edits, require a change log and a one-click rollback option.
  • Verify per-page settings are editable and exportable (so metadata and structured markup can move with the site).
  • Make sure all analytics and search-related accounts remain client-owned and that third-party accounts can be added.
  • Ask whether the service submits the site to external directories or creates outbound links — anything that could introduce low-quality signals.
  • Check whether recommendations are machine-only or reviewed by a human, and what support SLA exists.
  • Clarify trial/refund policy and what happens to optimizations if the service is cancelled.

Practical evaluation workflow: establish baseline metrics (organic traffic, a small set of target keywords, and indexation counts); enable the toolkit on a staging site or a single test subdirectory; monitor changes and ranking/traffic for 30-90 days; review crawl output and outbound links for unexpected additions; if negative indicators appear, revert using backups/change logs and document the cause.

Conclusion: for a non-technical client, a low-cost, well-documented toolkit that preserves ownership and offers rollback can be useful. For professional SEO work, manual or agency-controlled implementations give finer control and transparency. Getting a written feature list, documented change logs, and a short trial period resolves most of the risk.

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Member Avatar for codejoust

Usually you are better off doing SEO yourself. Typically there isnothing thatthey can do that you can't do in less than 10 mins. Look at using sitemap (XML) and use google webmaster tools. Often, the best way for SEO is having good backlinks. (links to your sitefrom reputable websites.
Also, good code, and minimizing ajax for main components helps also.

Member Avatar for MktgRob

Usually you are better off doing SEO yourself. Typically there isnothing thatthey can do that you can't do in less than 10 mins. Look at using sitemap (XML) and use google webmaster tools. Often, the best way for SEO is having good backlinks. (links to your sitefrom reputable websites.
Also, good code, and minimizing ajax for main components helps also.

Thanks for the advice. But beyond that could the GoDaddy tool offer some help at all? I am wondering if they are offering some trial offer to get people to test drive it. I will put the question to them tomorrow and let you know.

Member Avatar for stephen186

I would not suggest you to use that godaddy tool.............

even i would not have suggested you godaddy hosting or godaddy as a domain registrar if you have asked this question before using godaddy.

anyways, now at least don't go for any more packages..

Member Avatar for MktgRob

I would not suggest you to use that godaddy tool.............

even i would not have suggested you godaddy hosting or godaddy as a domain registrar if you have asked this question before using godaddy.

anyways, now at least don't go for any more packages..

As it was a customer decision based on a number of recommendations, the choice was out of my hands. But, I have never had any problems with GoDaddy in the past and the package they offered is ideal for my client who is not technically adept. In this case, the simplicity of the set-up and administration of the site is welcomed. As for domain registration, other than price does it really make a difference who to use?

Member Avatar for codejoust

Yes, goDaddy has been known to drop names and run, or when you search for ones, to 'park' domains with ads, until you pay extra for them. (Quite a few people have been ripped off by them for domain registrations - Their track record isn't that good.)

I've had a good (and cheaper) name registar is namecheap. You can use directnic if you have MANY (over 200) domains to register.

Just some tips.

(Everything the goDaddy SEO tool offers can be done for free with 10 mins. of time, probably more than you have spent looking at the service.) See Godaddy Sued for Cybersquatting

Member Avatar for MktgRob

Yes, goDaddy has been known to drop names and run, or when you search for ones, to 'park' domains with ads, until you pay extra for them. (Quite a few people have been ripped off by them for domain registrations - Their track record isn't that good.)

I've had a good (and cheaper) name registar is namecheap. You can use directnic if you have MANY (over 200) domains to register.

Just some tips.

(Everything the goDaddy SEO tool offers can be done for free with 10 mins. of time, probably more than you have spent looking at the service.) See Godaddy Sued for Cybersquatting

Good to know. Thanks for the info.

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