Email Marketing

[Allison2009]

Hi All,

We have launched a website for plus-size women lingerie.

As a strategy, we want to promote our website through email marketing. But I have two doubts in my mind.

1. Whether Email Marketing would help to promote this type of website.
2. If it would be of any help, how could I collect the email ids of plus-size women.

If anybody could give even a minor clue, it would be of help to me.

Thanks in anticipation.

Allison

[crimgirl]

tough question dude
for the first one --i gonna say , though for the most of the time i don't vote Email Marketing
but for your site , i do think it gonna sharp

[crimgirl]

becuz women are always easy to tagert as the lingerie or clothes conserned
as long as ur emial are appetiting enough :D

[crimgirl]

how could I collect the email ids of plus-size women
this is the key issue in ur promotion
i guess maybe u gonna spend some money to buy them from some fittness club or so
hope help :D
and wish good luck

[Allison2009]

how could I collect the email ids of plus-size women
this is the key issue in ur promotion
i guess maybe u gonna spend some money to buy them from some fittness club or so
hope help :D
and wish good luck

I think this is quite a good reply. You have opened a door. I would tap that. Thank you so much.

Allison

[Flower]

If you want to promote your website through email marketing then take services of email providers.

[MktgRob]

I would suggest looking for forums that attract plus-sized women. Go onto these forums get involved in the conversations. Try to get the forum members interested in the concept and then set up a poll on your site to get their feedback. At the end of the poll ask if they would like to be included in your e-mail newsletter. Create an e-mail newsletter that offers informative content along with links about your product line and current specials.

I doubt that going to fitness clubs is going to work because they will be wary of selling you a list of just the plus-sized women. They normally do not record in the membership info if the person is plus-sized, BBW, etc. So now you are relying on them to decide who fits your needs. What if their perception of plus-sized is different from yours.

Basically, the e-mail marketing will work if you build the audience and the mailing list up first.

[Allison2009]

I would suggest looking for forums that attract plus-sized women. Go onto these forums get involved in the conversations. Try to get the forum members interested in the concept and then set up a poll on your site to get their feedback. At the end of the poll ask if they would like to be included in your e-mail newsletter. Create an e-mail newsletter that offers informative content along with links about your product line and current specials.

I doubt that going to fitness clubs is going to work because they will be wary of selling you a list of just the plus-sized women. They normally do not record in the membership info if the person is plus-sized, BBW, etc. So now you are relying on them to decide who fits your needs. What if their perception of plus-sized is different from yours.

Basically, the e-mail marketing will work if you build the audience and the mailing list up first.

Thanks for the great info. Basically, I checked with some fitness clubs. The finding is shocking. Though many are willing to go to fitness centers, they don't.

I think the one suggested by you would work out well.

Thanks again.

Allison

[mokmok69]

They say email marketing is more on email spamming is these true?

[Joe55555]

Even when marketing messages are from known senders 56 percent considers it spam if the messages don't happen to be interesting to them.
think before u leap dude

[silin29]

I think E-mail marketing isn't a good way to promote your website.As most of them are considered as SPAM.

[Allison2009]

Thank you so much for all your post / help.