The other day I had a conversation with my colleague, strategic planner, about social media and digital advertising as a push or pull marketing. I think that the terms are now very fuzzy and getting blurred, especially with social media. Why? Well, I believe the platform allows for both a push and pull strategy. http://en.wikipedia.org/wiki/Push%E2%80%93pull_strategy
So lets discuss here - what would you consider push -
1. Facebook page?
2. Twitter updates?