I have a business that offers only one basic service- factoring. I've read that every page should be optimized for a different keyword phrase but if I only offer one product, wouldn't it be more effective to optimize each page for the phrase, factoring? Another idea would be to optimize each page with a different name for factoring. For example, on my What is Factoring? page, I could use the phrase, Invoice Factoring. On the Why Us? page I could use Accounts Receivable Financing. On the How it Works Page, I could use AR Funding. On my FAQ page I could use AR Financing. On my Contact Us page I could use Invoice Funding, and so on. Is this a good strategy?