Member Avatar for InsightsDigital

There are so many recommendations on SEO but my question is: How do you measure it? How do you know that your SEO tactics/optimization actually worked? I think one way is to track the amount of organic visitors before and after the refresh. What else do you measure or track?

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  • Latest Post Latest Post by karol33

Dani AI

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As started, counting organic visits before and after a change is a useful baseline — but it should be one part of a broader measurement plan. Build measurement around business outcomes (not just hits): acquisition, engagement, and conversion/value. Tie each SEO change to one primary KPI (for example: organic revenue, newsletter signups, or assisted conversions) and at least one secondary KPI (landing-page bounce, pages per session, or time on page).

Expand on points made by others: is right to worry about traffic quality — prioritize conversion rate, value per organic user, and goal funnels over raw sessions. and raise the same practical issue from two angles: validate client-side analytics with server-side evidence so blockers and bots don’t skew the picture. Raw logs and crawl records are excellent for verifying index and bot behavior; analytics are better for user behavior and value.

A lightweight, repeatable workflow:

  1. Record a baseline (4–8 weeks if possible) for the chosen KPIs.
  2. Create an “organic” segment and any audience/value segments you need.
  3. Deploy the change and annotate the date in your analytics.
  4. Compare the same-length pre/post windows, check landing-page performance, and look at assisted conversion paths.
  5. Validate changes with server logs and index/crawl checks.
  6. If the lift is unclear, check traffic intent and landing-page relevance before declaring failure.

A simple SQL example to track daily organic conversion rate from an events table:

SELECT
  DATE(event_date) AS day,
  COUNT(DISTINCT session_id) AS sessions,
  SUM(CASE WHEN is_conversion=1 THEN 1 ELSE 0 END) AS conversions,
  ROUND(100.0 * SUM(CASE WHEN is_conversion=1 THEN 1 ELSE 0 END) / NULLIF(COUNT(DISTINCT session_id),0),2) AS conv_rate_pct
FROM events
WHERE traffic_medium = 'organic'
GROUP BY day
ORDER BY day;

Quick troubleshooting: if organic sessions rise but conversions do not, check landing-page relevance, page speed, and any recent changes to title/snippet that could change search intent.

Recommended Answers

All 12 Replies

Member Avatar for canadafred

You measure the qualified traffic compared to your hits.

Member Avatar for paradate

Mozilla Firefox has many tools for SEO.
The only thing I dont like about this browser is that every day when I open it it installs updates. I feel like they are spying on my pc.

Member Avatar for canadafred

Mozilla ... I feel like they are spying on my pc.

Oh, you better be scared of that Godzilla Modzilla. It's got big big teeth and it can read your mind too...

No No No just joking. I have something professional to add I just can't remember what it was right now. I'll get back to this ... soon.

Member Avatar for Njegos

Take a look at your server log files. Find a way to differentiate your visitors from other automated mambo jumbo.

Member Avatar for AirForceOne

I think your behaviors on SEO might not reflect on your SERP so rapidly. So, I would like to recommend an add-on for Firefox to be used for monitoring purposes. It would show so many factors when you open your site in Firefox. :)

Member Avatar for serenajoseph

There are so many seo techniques we need to follow.....


{snip}

Edited by jay 11 because: removed fake signature
Member Avatar for marissa jasmine

SEO is most effective to get high traficc and good PR...
Many SEO tools you can learn and used ...

Thanks and hope it's help

Member Avatar for dailyearner

google webmaster tool
or your hosting stats

Member Avatar for almostbob

google analytics Google adwords servers appear in the MSMVP Hosts file Spybot , adaware, and just about every other antimalware software files as malware
THird party script; installed without user permission; reporting browser habits to a third party; Classic definition of spyware
Most users have spybot adaware MBAM or something installed with default settings, especially if they don't know how it works or what it does
The google trackers are not much use
either server logs on your own host, or if your host package does not give access to the server logs install a local version of tracking software, a php script like bbclone or similar
There will be hundreds more hits than you know about if you compare google tracker and local server tracking

Member Avatar for marissa jasmine

I think with google analytics, you can monitoring traffic from volume visit...
it must do continues, so you can determine SEO techniques can works well or not ...

thanks

Member Avatar for dailyearner

I use from <snip> Gostats.com to track my website visitors. Its lot better than the server log.

that is right
it is a very good tool for webmaster to check their website seo work

Edited by canadafred because: link removed
Member Avatar for karol33

first of all do sitemaps and then check your keywords density (i has to be less than 10% for particular keyword on your site)

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