SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic which the site receives from search engines. It s a long term commitment and a well formed strategy which is key to success, a strategy that is followed and verified and scrutinized along the way. The process of choosing targeted keyword and keyword phrases related to a site, and ensuring that the site places well when those keyword and phrases are part of a Web search.
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