Curious

As @ayk-retail wondered, asking how many people still use Yahoo Search is reasonable—but the right answer depends on the metric and the audience. @jewboy brought up industry data (useful for broad snapshots) and @Dani noted audience differences; both are part of the picture. For a concrete, verifiable measure, site-level data is required.

A practical way to find that measure is to inspect site analytics or raw server logs for referrals labeled “yahoo” (often shown as yahoo / organic). Segment by geography, device and landing page, and compare sessions, bounce rate and conversions coming from Yahoo versus other engines. Server logs give a longer historical view and avoid issues caused by JS blockers or analytics sampling.

If the question is whether to optimize for Yahoo, treat it like any search engine: cover technical fundamentals (crawlability, canonicalization, robots), ensure relevant, useful content, and confirm indexation using engine-specific site queries. Because backlink and indexing signals differ across providers, use multiple link-data sources rather than relying on a single report—@sypher’s backlink-focused workflow is a common and sensible approach.

A few cautions: aggregate market-share reports vary by methodology and date, so they should be used for trend context rather than site-level decisions. Browser defaults, toolbars and personalization can skew which engine gets used in particular segments. For decision-making, prioritize conversion metrics and user intent, then monitor changes periodically so optimization effort follows measurable business value rather than a single headline statistic.