Member Avatar for lapunluyang

I'm sort of a rookie when it comes to PPC and would love to get some feedback on this.

Any PPC experts in here wanna share some pointers for us.

How do u get them to click the ads without violating the vendors guidelines.

What kind of click through percentage is decent.

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  • Latest Post Latest Post by leahmarie

Dani AI

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Good question, . The short answer: get clicks by being the most relevant, clear, and honest result for the search — not by tricks. is right that higher bids can move you up, but ad position is only part of the story. Platforms use ad rank signals (bid plus relevance and landing page quality), so improving relevance often buys you position at a lower cost. is also right to stress customer focus: say exactly what visitors will get and why it helps them.

Concrete, policy-safe steps that improve CTR and compliance: write tightly themed ad groups so the ad copy matches the query; include a clear benefit and single call to action; run multiple ad variations and pause losers; add all relevant ad extensions (sitelinks, callouts, structured snippets) to increase real estate; use negative keywords to avoid irrelevant impressions; and optimize landing pages for message match and speed. Avoid anything that misleads, disguises the destination, or encourages accidental/incentivized clicks — those violate major platform rules.

Benchmarks vary by industry, but search ads commonly get low single-digit CTRs while display is usually well under 1%. CTR is only a diagnostic — focus on conversion rate and cost per acquisition. Track changes with controlled tests, iterate on what raises both CTR and conversions, and prioritize quality-score improvements over raw bid increases for long-term ROI.

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Member Avatar for PeterRossy

Pay more your Ad to be at the top, Make your ads more juicy, for each keyword write the original ad

Member Avatar for leahmarie

Make your ad, what your customers want to know at what they can get.

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