Member Avatar for jrafique

Share the maximum budget per day that you have used for any of your PPC campaign.

Mine is 150 USD. What is yours?

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Thread takeaway: members reported a wide range of daily caps, but the right maximum is not a one-size-fits-all number. Budget should be derived from business goals (target CPA or ROAS), estimated conversion rates, and available keyword volume. ’s point about controlling spend with bids and targeting rather than the cap is important; was right to say “calculate it”; and ’s seasonality note is a useful reminder to plan for peaks and troughs.

A simple way to work it out is to start with the conversions you need, then back into clicks and cost. Use conversion tracking so calculations are based on real data. In symbolic form:

target_daily_budget = target_daily_conversions * target_CPA
required_clicks = target_daily_conversions / conversion_rate
estimated_daily_budget = required_clicks * avg_CPC

Practical checklist:

  • Define a target CPA or ROAS and enable conversion tracking first.
  • Estimate conversion rate from historical data or test campaigns.
  • Use auction insights or keyword planner to estimate avg CPC for target keywords.
  • Start with a testing budget, measure actual CPC and conversion rate, then scale or reallocate.
  • Use targeting, negative keywords, device/time bid adjustments and automated bidding (once you have conversion volume) to control spend efficiently.

Cautions: platforms may pace spend differently on high-volume days and will average spend over a month, so monitor the “limited by budget” signal and adjust. Revisit bids and budget after a test period rather than guessing. For platform specifics on how daily budgets are handled, see Google Ads documentation: .

Recommended Answers

All 7 Replies

Member Avatar for Marquita-Jensen

I have a $15 budget on mine. ...you should not use your daily budget to control your spending, keyword search volume and click bids should do that.

--Marquita Jensen

Member Avatar for smithanderson

Need to calculate.

Member Avatar for blackpooldanny

I have a 20 limit on mine but sometimes go to 50 depends on the season

Member Avatar for 12Magazine

mine was almost $6 from Google Adsense...

Member Avatar for handslice

My maximum budget per day is about $10.

Member Avatar for pcbtalk

My budget is $ 50/day.

Member Avatar for Web Peak

my budget is $65 all campaigns

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