Member Avatar for gamestoenjoy

Hi,

I am using Adsense for my site more then a year,
and the earnings keep rising.
However I am not sure if my site is optimized properly for Adsesne.
Perhaps I can earn more if I improve something.

Do I use the right ads for my site (type and size)?
Do the ads fit the color of the site?
Are the ads positioned correctly?
What else can be improved?

Thank you :)

Edited by happygeek because: duplicate link snipped - see sig for URL
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  • Latest Post Latest Post by jennypitts

Dani AI

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Quick, practical checklist that builds on the replies from , , and while focusing on measurable wins for . The high-level priorities are: pick a small set of changes, test them (one variable at a time), measure with the right metrics, and stay inside AdSense policy. Testing beats guesswork — but run controlled tests rather than simultaneous random tweaks. ()

Ad units and placement to try first: use responsive units and the commonly recommended sizes (300×250 / 336×280 in-content rectangles, 728×90 for desktop leaderboards, 160×600 for sidebars). The medium/large rectangles placed inside or immediately after the opening paragraphs usually capture attention without disrupting reading; sidebars and top leaderboards are secondary. Consider Auto ads only as a supplement and run the Auto‑ads experiment first so Google can compare manual vs auto on a traffic split. (adsense.google.com)

How to test (simple A/B framework): change one thing per experiment (size, color/contrast, or position). Use AdSense Experiments (or Auto Ads experiments) so AdSense splits traffic and reports a confidence score; wait until an experiment is marked “Result ready” (or the recommended time window) before choosing a winner. Track Page RPM, CTR and average CPC and prioritize RPM as the overall revenue signal. Example formula: 

Page RPM = (Estimated earnings / Page views) * 1000

AdSense documents these experiment flows and RPM metrics in the Help Center. ()

Policy and traffic quality notes: don’t encourage clicks, avoid ad placements that cause accidental clicks (near navigation, game controls, or popups), and monitor the Policy Center for warnings — AdSense enforces invalid-traffic and ad-implementation rules strictly. Link AdSense with Google Analytics to segment by device, referrer and landing page so you can test desktop vs mobile behavior and weekday/weekend variance like suggested. Start with one page or template, run a single experiment, and expand the winner site-wide only after results are conclusive. ()

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Member Avatar for Dani

First of all, good work on constantly increasing earnings!!

Different things work better for different sites. Sometimes CTR is the best with contrasting colors, and sometimes it's the best for a particular site when the colors blend in, etc.

The best thing I can suggest is testing out different combinations of different things. Do a full week-long test with each one (Especially if performance tends to be different weekdays vs weekends).

Usually you can also contact AdSense Support by email and they will get back to you with some custom optimization improvements.

Member Avatar for asesosins

I prefer to avoid image ads.

Member Avatar for Seamless-gutter

I have tried allot of different ways to increase my ad-sense best way I found was to increase page views by increasing links, this is the most effective way and time!!

Edited by Ezzaral because: Snipped "fake sig" link. Please restrict such links to your site-wide user signature, which can be edited from the user control panel.
Member Avatar for jennypitts

I agree with Dani. Every site behaves completely different with Adsense, hence Adsense responds completely different with each site regardless of niche. I always recommend sticking to ads that are somewhat related to your niche or target, if the people went to your site looking for something in particular and you do not have it, they find an ad, and viola, they've got what the want.

I know of people who actually make reference within their content to some of the ad links, yet this is a practice I am not sure I would implement or furthermore, am unsure whether it is effective.

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