I understand that there are certain words which are considered 'stop words' and that these include 'the'.
If these are to be avoided in metatags etc, is it also the case that they should be avoided in the domain name?

7 Years
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Last Post by AJKpeter

Yes, to the degree in which the keywords have any effect the more common words within a domain name would be ignored. It is, however, important to keep in mind that search engines only place a limited amount of weight on keywords in a domain name. In my opinion the only time where a site keyword within a domain name wins a ranking war is when all other elements are equal between you and near-ranked competitor.


meta tags have no influence on Search Engines keywords so using stop words has no negative effect.

In fact, the meta description is often shown in search results (SERP) so should be designed to interest humans, which would require the use of stop words.

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