Member Avatar for Member #848229

Here is a must watch video from Google's Matt Cutts confirming impact of social signal (Facebook Twitter etc) on SEO.

http://www.youtube.com/watch?v=ofhwPC-5Ub4&feature=youtube_gdata

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The Matt Cutts clip that posted sparked the right question: how to turn social attention into sustained SEO benefit. Several replies (for example , , ) point to the reach of Facebook and Twitter, while correctly frames social as an adjacent channel rather than a magic ranking lever. Practical, evergreen steps below show how social activity can be converted into discovery, links and measurable search gains.

  • Make pages share-ready: clear title, concise description and a large image so shares render well on each platform. Add social metadata tied to the canonical URL.
  • Keep canonicalization consistent so every share points to the same indexable address.
  • Track promotion with campaign parameters and Analytics goals to separate social-driven visits from organic growth.
  • Ensure content is crawlable (server-side rendering or pre-render where needed) so shared pages are discoverable by search bots.
  • Use social for link acquisition, not just counts: seed content to relevant communities and micro-influencers rather than buying engagement.
<link rel="canonical" href="https://example.com/page" />
<meta property="og:title" content="Page Title" />
<meta property="og:description" content="Short, shareable description" />
<meta property="og:image" content="https://example.com/image.jpg" />
<meta name="twitter:card" content="summary_large_image" />
https://example.com/page?utm_source=twitter&utm_medium=social&utm_campaign=product_launch

Measurement and troubleshooting: monitor referral traffic, assisted conversions and any new backlinks after promotions. If promotion spikes fail to produce organic links or search impressions, check for indexing/crawl problems, duplicate URLs from social buttons, or sessionized share links that hide the canonical URL. Iterative A/B testing of messaging and placement helps isolate what actually earns links.

A caution that echoes and : many social platforms add rel="nofollow" or otherwise limit direct link equity, so the main value is discovery and earning editorial links. Avoid purchased or automated engagement—focus on content that invites real shares and natural link growth for long-term SEO benefit.

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All 15 Replies

Member Avatar for AJKpeter

As was written in some article 2011 is a year of Facebook

Member Avatar for shaniadavid

Wow great news...

Member Avatar for michealcdz

facebook and twitter are very popular and powerful. they are great to use for SEO to drive maximum traffic to your website.

Member Avatar for testboss

Its a great news i also heard bind is going to introduce fb like button in their searches.

Member Avatar for shaniadavid

facebook and twitter are very popular and powerful. they are great to use for SEO to drive maximum traffic to your website.

Yes we most certainly get a lot of traffic from Facebook and twitter because they are the most used social networking sites.

Member Avatar for AirForceOne

Hi,

Thanks for your nice sharing.

Personally, I would still think social media optimization would be another channel for IM purpose but not be included in SEO though Google and Bing both include the social search ranking in their SERP results.

all the best,

Member Avatar for Member #848229

Air Force

I got your point, but think in that way not every person on the web are not same and so link posted by different person will have different link values. So if you are on top of your social media your social signal will be stronger and will definitely rank higher on SERP as site maintained will get a proper share of your reputation,

Thats why i am thinking the impact of social signal on SEO will be significant.

Regards

Member Avatar for facebookguru01

Well thanks for the news, we always hear voices is Social Network has any impact,effect and etc....
I think it would have solved that problem to ask..

Member Avatar for profolies

the video is great thanks. Not only social networking but even bookmark sites help a lot. One should try to integrate them in some order to get the maximum benefit.

Member Avatar for bobwillz

Its a great informatic nice ..

Member Avatar for rwsseo

I will watch the video of how impact of social signal on ranking.

Member Avatar for keyideas

Popularity and market research says that Facebook and Twitter will play top social media website.

Member Avatar for bobwillz

Great news ..

Member Avatar for shayaristore

Links from socil networking site also count as backlinks but all links with nofollow atribute

Member Avatar for lelooman

maybe yes or maybe not!only time! i personally don't use twitter, only facebook and a few other social networks!

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