Member Avatar for jack jastin

Hello to all,


I would like to ask, What type of marketing strategy basically this "Digital Marketing" is? How it differentiates itself from the strategy very popular in the internet marketing world that is "Search engine marking"?

Actually, What a little bit i know regarding this strategy is, It covers whole audio as well as visual impacts and this includes not only the online advertisements and marketing business players but also some media and other players as well.


Now the reason behind starting this thread is to discuss here to know the views of some SEO experts about this term to have a better understanding about this strategy that may help us all here to compose a healthy marketing campaign.


Thanks in advance.

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  • Latest Post Latest Post by Naheedmir

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Digital marketing is best seen as the umbrella for any marketing that uses digital technology to reach, engage or convert people. Search engine marketing (SEM) sits under that umbrella and focuses on visibility inside search engines — in common use “SEM” usually means paid search (PPC), while “search marketing” can cover paid plus organic SEO. SEO itself is the craft of improving organic visibility through content, site structure, and reputation signals.

A simple, practical framework that ties strategy to execution:

  • Define the business objective and one leading KPI (awareness → impressions or reach; acquisition → CPA or CAC; retention → repeat rate or LTV).
  • Map the user journey and pick 1–2 channels that match the funnel stage (search for demand capture, social for awareness, email for retention).
  • Build a focused conversion path: a fast landing page, single clear CTA, minimal form fields; run quick CRO tests (headline, CTA, form length).
  • Instrument measurement: consistent UTM template, conversion events in analytics, and a CRM/attribution check. Example UTM pattern: ?utm_source=google&utm_medium=cpc&utm_campaign=spring_sale.
  • Run 8–12 week experiments, measure CPA and LTV, then scale winners.

Common troubleshooting and trade-offs: SEM (paid) buys immediate visibility; SEO builds durable organic traffic but takes time. Use paid search to validate keyword demand, then invest in content and internal linking to win organic. Many failures come from poor tracking (UTMs, missing events), message–landing-page mismatch, or ignoring conversion optimization. With rising privacy controls and ad blockers, prioritize first-party data and server-side measurement where feasible.

As and noted, people often equate digital marketing with internet marketing; ’s channel inventory is useful. Practical experience: start with a narrow 90-day test (one acquisition channel + one retention channel), instrument end-to-end tracking, optimize conversions, then scale.

Recommended Answers

All 8 Replies

Member Avatar for deew

In shortly to say, Digital marketing basically means Internet based marketing.
Where we can find and buy our product easily in short time.

Member Avatar for pgmco

I believe digital marketing is very similar to Internet Marketing.

Member Avatar for jack jastin

These things I already know as you can understand if you have read my thread seriously, My point is what is your experience in this regard. Actually, I want a genuine answer for this about your experience.

Member Avatar for Amplus_2

Hi,
Digital Marketing is a promotion of brand,service or business through online is called digital marketing.

Member Avatar for daica85

Digital marketing aka Internet marketing or Online marketing are things below:

  1. Search Engine Optimization
  2. Pay per click
  3. Email Marketing
  4. Video Marketing
  5. Blogging Marketing
  6. Content Marketing
  7. Social Media Network
  8. Network Marketing
  9. Community Building
  10. Location Based Marketing
  11. Contextual marketing
  12. Affiliate (performance based) Marketing
  13. User Experience Branding (UxB)
  14. Interactive Advertising

Hope this helps

Member Avatar for kshahzad

by applying all means of communication channel on Internet.

Member Avatar for gatwick

Basically, digital marketing refers to any online marketing efforts or assets. Email marketing, pay-per-click advertising, social media marketing and even blogging are all great examples of digital marketing—they help introduce people to your company and convince them to buy.

Member Avatar for Naheedmir

Digital and Marketing, the two words mean different things. Digital means a technology and
Marketing means promoting of any business, product, or service. In simpe words, the digital
marketing is the promotion of products or services by utilizing various online platforms via
internet.

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