Member Avatar for davy_yg

Hello,

I wonder why in other website company SEO is a seperate department. Like digital marketing and seo.

Like they have to authorize an articel for seo. What does it has to do with seo?

Thanks in advance.

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  • Latest Post Latest Post by bijutoha

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Short, practical answer for (and following on ): companies often keep SEO as a separate function because it blends technical site work, content strategy, and performance analytics in ways that need consistent standards and access. Making SEO a distinct team or role reduces accidental damage to organic traffic, enforces site-wide patterns (URL structure, redirects, indexing), and provides a single team responsible for measuring long-term organic outcomes.

Why an article needs "SEO authorization": that sign-off is usually a lightweight quality gate to ensure the piece matches organic intent and search-engine requirements before publishing — not to block creativity. Typical checks catch problems that are costly to fix later, like bad canonical tags, missing meta titles, thin content vs intent mismatch, broken internal links, or missing schema. When SEO has CMS privileges or a deployment workflow, their review can also prevent indexation errors or duplicate-content regressions.

Common pre-publish SEO checklist:

  • Target keyword(s) and user intent identified; headline and H1 aligned.
  • SEO title and meta description drafted and length-sanitized.
  • Clean, descriptive URL slug and canonical tag in place.
  • Logical H2/H3 structure and sufficient on-page depth for intent.
  • Alt text and image optimization; filenames reasonable.
  • Internal links to pillar/relevant pages included.
  • Structured data (schema) added when appropriate.
  • Noindex/robots checks and redirects considered.
  • Basic speed/mobile sanity check and analytics tags present.

Practical governance: many orgs use one of three models — centralized SEO team, SEOs embedded in content teams, or a hybrid with central standards and local execution. Best practice is light-weight integration: involve SEO at briefing, use a short SEO brief and checklist during editorial QA, automate repetitive meta/tagging in the CMS, and run post-publish monitoring (search-console impressions, clicks, rankings) with a 2–4 week review to iterate.

Member Avatar for bijutoha

I think you need to cover up both sections Digital Marketing & SEO. Here the Hubspot mentioned...

"Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers."

If I want to understand the issue that you expressed, the article linked down you can take that to make yourself cryestal, first.

https://blog.hubspot.com/marketing/what-is-digital-marketing

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