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In this modern and complex World Wide Web, a well planned SEO strategy is essential. An appropriate digital marketing strategy can help you to establish your reach to your targeted audience and exploit the untapped market. Google algorithms are improving and advancing with each passing day which means that a few well known strategies of past are becoming obsolete while new strategies are now taking their place. There are also few strategies which are rewarded by Google in terms of ranking while there are some for which you could be penalized. Here are a few of the strategies which can help you to get rewarded by Google by ranking your website higher.

• Building mobile friendly websites.
• Republishing is one of the most underutilized and a rewarded technique by Google.
• High-Quality content will always help you to rank higher.
• HTTPS encryption will assure your customers of a safe environment and will help you increase your organic traffic.
• It is always important to have a strong and relevant backlink.

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Edited by Zac18
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A useful start from and a key correction from (republish = update in place, not copy elsewhere). Below are concise, practical steps that implement those ideas while following Google's guidance on people-first content and site quality.

Focus on people-first content and clear authorship: write for a real audience, show who created the piece, and document how and why you updated it (add a visible “last updated” line or changelog). This aligns with Google’s people-first / E-E-A-T guidance. Creating helpful, reliable, people-first content. (developers.google.com)

Make mobile and page experience actionable: prefer responsive design, keep the same primary content and metadata on mobile and desktop, do not block resources needed to render the page, and avoid lazy-loading primary content behind interactions. Measure and fix Core Web Vitals (LCP ≈ 2.5s, INP ≈ 200ms, CLS ≈ 0.1) with Lighthouse, PageSpeed Insights or the web-vitals library. Mobile-first Indexing Best Practices, web-vitals measurement. (developers.google.com)

Update content safely (the “republish” Dani warned about): edit the live URL when you can, or consolidate low-value pages into a stronger canonical page. When merging pages use 301 redirects, rel=canonical, and update your sitemap so Google knows the preferred URL. Avoid copying the same article to multiple domains (duplicate content). Consolidate duplicate URLs / canonicalization. (developers.google.com)

Backlinks and HTTPS: earn editorial, topical links rather than buying or mass-exchanging them; annotate paid links with rel="sponsored" or rel="nofollow" and use disavow only after removal attempts. For HTTPS, migrate carefully (TLS 1.2/1.3, 301 from http to https, fix mixed content, consider HSTS). HTTPS is a lightweight ranking signal but important for user trust and security. Link spam / qualifying links, HTTPS as a ranking signal. (developers.google.com)

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I get that you meant this post as a solicitation for your services, but I'll let it pass because it does contain some worthwhile information. However, I want to make sure that people reading this don't get confused when you encourage them to republish. Republishing an article that already exists elsewhere on the web will land you a duplicate content penalty. What Zac is referring to is constantly building upon an article that is on your site with new information and details over time.

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