Web beacon to me looks like a way to track user’s behavior on a site, is there anything more to it?

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No, that's about it. It's used by third parties to do data mining and collect statistics on a website's audience. Sometimes it can be used to automatically popup a survey for a certain random percentage of visitors, to help collect demographic information.

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No, that's about it. It's used by third parties to do data mining and collect statistics on a website's audience. Sometimes it can be used to automatically popup a survey for a certain random percentage of visitors, to help collect demographic information.

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