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How many keywords we can put in a website and how many characters should be in a keyword ?

Edited by happygeek because: Fake sig/spam deleted
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Short answer for : there’s no hard numeric limit on how many “keywords” you can use in your visible content, and there’s no fixed character limit for a search phrase itself — keywords are just words or phrases people type. The old HTML meta-keywords tag is obsolete for Google, so filling it won’t help your rankings; invest time in useful copy instead. (developers.google.com)

Good practical corrections to the thread: is right to push better copywriting — Google now prizes people-first, helpful content over ticking off keyword counts. ’s tip about the title is on the right track but the “65 words” note is incorrect: SERPs are pixel-limited, not word-limited; a common rule of thumb is to aim for roughly 50–60 characters (about 575–600px) so your title isn’t truncated, and Google may rewrite titles it thinks are inaccurate. Likewise, meta descriptions are typically best kept near 150–160 characters even though Google can generate its own snippet. (developers.google.com)

Don’t stuff keywords. Repeating phrases unnaturally can trigger spam detection or manual actions and hurts user experience; instead cover one clear topic per page, use natural synonyms and long‑tail variations, and structure content so each page has a distinct purpose (this avoids “cannibalization”). Long‑tail phrases (often multi-word queries) are usually lower-volume but easier to rank and convert. (google.com)

Quick checklist you can apply now:

  • Pick one primary topic/intent per page and write for that user.
  • Use supporting long‑tail variations naturally in headings and body.
  • Keep title ~50–60 chars and meta description ~150–160 chars; front‑load important words.
  • Remove or ignore meta‑keywords; don’t repeat target phrases unnaturally.
  • Monitor queries and pages in Google Search Console and merge/301 pages that compete. (developers.google.com)

This approach answers the “how many” question: there’s no fixed quota — focus on clarity, intent, and quality instead of counting characters.

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Member Avatar for canadafred

You can put in many keywords. Their character lengths will vary.

But keywords put aside for a moment. Why not simply sprucen up on your language skills and learn the art of writing sound SEO copy? This way when you become skilled at it you'll be crafting useful, unique things for the Internet which will naturally rank well in a variety of keywords.

Edited by canadafred
Member Avatar for stevenpeter

Use as many keywords you want to use in the webstie and there is no limit for the charcters you use in the keywords . Just make shure that the meta title is no longer than 65 words with spaces .

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