Member Avatar for kristenmart 
Hello,
     Can anyone know about "Hidden Text" of seo...which is useful to seo or not..?
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  • Latest Post Latest Post by Prakasababu

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A short, practical update to the thread: several posters (for example and ) are right that deliberately hiding keywords from users to fool search engines is a spammy tactic, but the topic has a few important nuances worth knowing. Google’s spam policies give concrete examples of abused techniques (white text on white, text behind images, off‑screen positioning, font‑size or opacity set to zero, tiny linked characters) and say those practices are disallowed. They also call out legitimate uses (tab/accordion content, sliders, tooltips, and text kept only for screen readers) as acceptable when used for user experience or accessibility rather than manipulation. Google Search Central – Spam policies. (developers.google.com)

How to check a page quickly: view the raw HTML and search for inline styles like display:none / visibility:hidden, color matches background, opacity:0, left:-9999px or font-size:0; inspect the rendered page with browser DevTools to find elements hidden by CSS or z-index; and use Search Console’s URL Inspection → “View crawled page” or “Test live URL” to see what Googlebot actually received. If unexpected keywords or links appear, also check for content-injection/hacked pages. For practical URL-inspection guidance see the Search Console URL Inspection writeups. Search Engine Land guide to URL Inspection. (searchengineland.com)

If you find hidden text that’s there only to influence rankings, remove it (or make it visible to real visitors), re-test with URL Inspection, and if you received a manual action follow the Manual Actions report guidance: fix all affected pages, document what you changed, and submit a Request Review in Search Console. Also be careful with structured data—marking up content that users can’t see can itself trigger action. When in doubt, prioritize user-visible, helpful content and legitimate accessibility/UX techniques rather than keyword stuffing. . ()

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Member Avatar for juanbeach

Hidden Text is not useful in SEO. It is part of black hat SEO. It mean same background and same text.

Member Avatar for ptproptiger

"Hidden thing of Seo" is used to load a Web page with keywords and keyword phrases. Not seen to visitors but this would improve the page's rankings in the search engine results. Hidden Things of SEO is identified as search spam by each of the major search engines. So avoid it.

Member Avatar for micheal.burns1

Hidden text means misguiding the crawler. Its a kind a black hat seo technique. It's Highly Not recommended these days or your site would be penalized by google.

Member Avatar for movielinks

Hidden texts are consider as a black hat Seo techinique. Your site may get penalize for that.
try to abide with google webmaster guidelines

Member Avatar for jaimehopkin

Hidden text is textual content which your visitors cannot see, but which is still readable by the search engines. The idea is to load a Web page with keywords and keyword phrases that would be unsightly to visitors but that would improve the page's rankings in the search engine results, and to do so without letting your visitors see the text. Hidden text is identified as search spam by each of the major search engines.

Member Avatar for Ramkarthick123

Hidden text is not seo friendly for search engines. Better stop it, once google come to know about hidden text surely it may spam the site.

Member Avatar for Prakasababu

Hidden Text is a spam or black hat technique it is bad for a website & search engine.

Edited by Prakasababu because: add new
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