In attaining good SERP Ranking your website must have a strong backlinks.
Here are some guide in creating backlinks:
It is important that you choose the right keyword to rank so that you can gain more traffic within your website. Keywords must be based on your company's products and services and also the possible keywords that researchers might use.
You can attain backlinks through social networking, blogging, blog comments, article submission, directory submission etc. In is important that you create backlinks from website with a high page-rank because high page rank websites can provide link juices which would eventually help your website attain high SERP ranking.