I am new to the community and not entirely familiar yet to what I contribute or ask when it comes to this forum. So please bear with me, and help me address the issue that I am submitting here:
I am working for a synagogue which is therefore a non-profit organization and have suggested domain names (dot org) for the new entity that has been formed after the merger of two different temples. The decision makers are a board of trustees who have little to no understanding of technology and zero understanding of the web and seo. I am far from being an expert but at least I understand a little bit more than them and I offered the following rationales for the choices I suggested:
The URL should be
- simple to dictate orally
- simple to type even when on a small device
- simple to remember
- short is better
NO hyphen, no underscore, no punctuation marks, no number because these are absolute source of confusion especially when said aloud
I will not make you laugh with the kind of suggestions that I was therefore asked to consider but they show me that they still have not understood what I am saying and I am wondering if I should go with their stupid choices because after all they pay me for the job, but I will live with the consequences in the future, so it is for the moment pissing me off that they hire a professional but still want to decide despite her recommendation.
How would you explain that if our name is already shared by many other congregations in the US, we are much better off using a unique combination of acronym for search engine optimization? Am I wrong to think that if for instance there are plenty of "Shir Shalom" that have already a good rank because they are not starting to exist from today, calling "our shir shalom" will still bring the same pages containing the already existing URL before ours would have organically made its way to page 1.
I suspect that they do not want to follow my recommendation because they believe the congregants will not like the URL as if it was the name of the place, and I have explained that it has nothing to do with the actual name and that we are not an online entity so that the recognition of our url is not as critical on a branding point of view. Unfortunately the full name as an acronym is css, which is what they wanted in the first place, so I also had to explain that it actually means Cascading Style Sheet in the IT world and anyways it is taken of course.
If any of you would have intelligent and articulate point to make to help me resolve this dilemna I would be very grateful for your help.
Thanks in advance.