Ladies and gentlemen,
I've been studying SEO and writing articles consistently for well over a year now and there are a ton of topics that still perplex me. One of them in particular is the "focused" keyword element in combined with the title tag, the description tag, H1 and H2 tags, etc. But today I wanted to focus on the actual element of the title tag.
For the sake of an example, I'll provide a brief about a recent article I covered. The article (and the title tag) was called: "A Sleeping Fan Sues MLB and ESPN". The focus keyword in the article I used was Rector, because the article makes several instances of the sleeping fan, "Andrew Rector" or primarily "Rector". As a matter of fact, the instance of this keyword was used 8 times throughout the article (hence being the most used word). Even in the description of the article I mentioned "Andrew Rector" at the very beginning.
But the ultimate question here is: Does the keyword "need" to be in the title tag to rank well?
I look forward to your input!