Member Avatar for Zueas

I have a gambling site which has not bad performances in Search engines. There is a problem with the subsection about casinos, the main keyword is "free online casino games for real money" and the link to the subsection is here: http://www.slotozilla.com/free-slots/real-money .
I'm not using geotargeting or anything like that. I bought some natural links and some blogposts, but I can not detect why does it loose positions from time to time 1 to 10 positions for each query per week. Can not detect what is the problem?
Maybe the problem is in the relevance of the article to "online casino games" ? There is no incomings in text

Is here anybody who can detect the errors in my strategy? Will be greatly indebted, if you have any questions - you are welcome.

Edited by Zueas
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A compact diagnosis and fix list for the intermittent drops reported by : small week‑to‑week position swings usually trace back to a few predictable causes — mixed search intent on the page, backlink/anchor volatility or over‑optimization, technical/crawl/indexing problems, or SERP/competitor shifts. It is not automatic that gambling content will be dropped, contrary to ; ranking depends on relevance, trust signals and policy compliance.

Intent and content architecture matter most. If a single URL tries to serve both “free/demo play” users and “play for real money” users, that mixed signal will limit performance. Best practice is two focused pages (one for free/demo, one for real‑money): unique title/H1/meta, distinct content that satisfies each intent, clear canonicals and no duplicate text between them.

Practical diagnostic checklist:

  • Check Google Search Console: manual actions, Performance (queries by page), Coverage and URL Inspection for indexing and last crawl.
  • Review server logs and uptime for intermittent 5xx/timeout issues and run a mobile + speed check.
  • Audit backlinks: anchor‑text distribution, sudden gains/losses, and any paid links (mark or remove; avoid heavy exact‑match anchors).
  • Confirm on‑page signals: title/H1 alignment, internal links, canonicals, structured data, and no inadvertent robots/noindex.
  • Monitor SERP features and competitor changes that can push rankings down even without a site problem.

Short remediation plan: split pages if intent is mixed; fix any technical/indexing issues; clean or tag paid links; strengthen varied internal links to the target subsection; add trust signals (licensing, contact, privacy/responsible‑gaming info); then monitor GSC + analytics for 60–90 days. This builds on ’s and ’s points about link handling and internal linking and complements ’s on‑page checks.

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Member Avatar for drues1986

There is no error in strategy as soon as google relize the site about porn and gambling google back thier site in every update or every week so most of the gambling site owner rank one time after that they will penlize by google and then they make a new site.

Member Avatar for Zueas

But the other pages and subsections are going well, so that's a problem, I can not understand how to lead them to the TOP. I worked previously with gambling websites, but now I can't believe that the query "free online casino games + for real money" are so hard to lead in top. Maybe, in articles near the URL there is a commercial incoming of "for real money" and should exclude it or write farther from the URL?
How ddo you think, is it important or not?

I remember that the queries like "buy the product + low price" are not using in anchor texts, for example. Maybe it is the trouble?

Member Avatar for LaxLoafer

I bought some natural links and...

Bought links are not 'natural'. Make sure they're tagged as 'nofollow' if you don't want to risk getting penalized by search engines.

Member Avatar for canadafred

the site seems fairly well optimized, keep evolving it and it'll likely build more trust with the search engine over time. Steer clear from artificial link schemes, develop a more powerful internal linking structure instead. You're on the right track though. Make sure your textual content is original.

Member Avatar for jacks009

I think on page optimizations technic check woorank through and then modife your website.

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