Member Avatar for webanvar

One of my client he have a domain whcih is example.ae from the last 9 years. Now I have desinged the website for him and need to host the website. But his all social media urls are examplemobile. I have suggested to him we can better purchase the domain examplemobile.com which is availabe for purhcase.

If we boghuth this domain it will effect the SEO ranking.

I heared that old domain have more imporant than newly purhcased domain, Is it true ?

This domian .ae it will icluded in the domain age calculation of SEO Bots.

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  • Latest Post Latest Post by deanbraiden

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: good scenario to weigh brand, geography and existing signals rather than focusing only on "age". was right to ask which ranking systems matter; Google is the one to watch and its tools are where you measure impact. and raised useful points about existing links and metrics, but here are concrete checks and a short migration checklist to help decide.

Start by measuring what the .ae already gives you. In Google Search Console and Analytics, export top landing pages, referring domains and organic traffic trends. Use the Wayback Machine (https://web.archive.org/) and WHOIS (https://whois.icann.org/) to confirm history and ownership continuity. Treat third‑party scores (Moz, Ahrefs) as diagnostics only — they are proxies, not Google signals.

If you keep example.ae as primary, update social profiles to point at it and keep the old social URLs consistent with branding. If you choose examplemobile.com, plan a full migration so you do not lose referral link equity: map old URLs to new ones, implement 301 redirects, verify both domains in Search Console, submit updated sitemaps and use the Change of Address process where appropriate. See Google's guidance on site moves for the official steps:

A few cautions: .ae is a country code TLD and can help local relevance for UAE—switching to a .com can change geo signals. Expect ranking volatility during a move; monitor Search Console for crawl errors and traffic drops and keep the old domain resolving with redirects for many months. Prioritize user experience and link preservation over chasing a newer domain just for a keyword match.

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Member Avatar for rproffitt

To the topic question the answer is yes. But it's one of many factors and debateable exactly how important.

You wrote "SEO Bots." For most there is just one, which is Google. What other bots or rather ranking systems are you referring to?

Member Avatar for Dani

Domain age plays a big role in SEO directly because it tells Google that the website has been around awhile, and is most likely a legitimate company, and not a fly-by-night temp site or "doorway page".

Indirectly, domain age is probably one of the most important, if not the most important, factors in SEO, because the longer a domain has existed, the more people have found it and shared it on their social media, the more other webpages have most likely been linking to it over time, and the more backlinks it has built up.

As you point out, all of his social media URLs are one thing. Whatever they are, don't change the domain from that. Those social media links are essentially vouches for the domain that it's been around awhile, people are talking about it, and it's a real company. Destroying that can be a real killer to the company's long term gains.

Good luck!

Member Avatar for deanbraiden

Yes, URL age has some importance to get ranking in the SERP if your article fullfilled others criteria propery. URL age help to increase UA or UR. UA is defined by MOZ, It's mean URL Authority. otherside, UR is defined by Ahrefs, it's mean URL Ratings. You can learn more from all about SEO & digital marketing related terms.

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