Member Avatar for Nick Aitken

Hi I am wondering how websites are able to get this produced when searched under google???

Is it pre programmed by the website or paid to google??
Any feedback appreciated

Oil Oil News and analysis on current events, Oil business, finance, economy, sports and more. Searchable news in 35 languages from WorldNews Network and ...
www.oil.com/ - 119k - 3 Oct 2006 - - Similar pages
Jobs -
Advanced Search - www.oil.com/s/worldnews/adv_search.html
Heating Oil - www.oil.com/s/heatingoil/
Top Stories -
More results from www.oil.com »

  • 3 Contributors
  • 2 Replies
  • 81 Views
  • 1 Day Discussion Span
  • Latest Post Latest Post by Dani

Dani AI

Generated

This is the organic feature Google calls "sitelinks" — an automatically generated set of internal links shown for some high-authority or well-structured sites. As noted, it is algorithmic and not a paid placement; paid ad sitelinks are a separate Google Ads feature. For the official explanation see Sitelinks — Google Search Central and for paid ad extensions see .

How to influence (not guarantee) sitelinks:

  • Clean, hierarchical site structure with clear navigation and consistent anchor text.
  • Unique, descriptive title tags and meta descriptions for important pages.
  • Link important sections from the homepage and reduce duplicate or low-value pages.
  • Use structured data where appropriate (breadcrumbs, WebSite searchbox) to help Google understand site layout; see .

A few practical cautions tied to 's suggestion: sitelinks are not assigned because of an AdWords bid. They cannot be “pre-programmed” into Google; changes to site structure and metadata are the practical way to influence them. To remove an unwanted sitelink, unlink or noindex that page (avoid using robots.txt to “hide” it, since Google needs to crawl to see noindex); see Google's guidance on removing content from Search.

Recommended Answers

All 2 Replies

Member Avatar for stymiee

As with anything Google it's all part of an algorithm that no one but Google knows. The one common factor is that this typically occurs only for the top ranked site and is usually a major brand/popular site. You can read more about it in Matt Cutt's blog.

Member Avatar for Dani

I was under the impression that it was the top performing AdWords ad for the particular keyword. I could be wrong.

Be a part of the DaniWeb community

We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.