Member Avatar for MktgRob

With questions about sales-related efforts in social networking (like the one I posted already) I am curious to know if anyone announces or includes press releases in their social networks. I currently have one client that tweets about them with links to their corporate site and uses one of their links in their linkedin profiles for new press releases (rotating them out as necessary). All input is welcome.

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Building on points from and , here are concise, practical steps to get the SEO and distribution benefits of press releases without making your owned channels feel like a nonstop ad feed.

Start by treating the corporate site as the canonical home for each release. Use a clear canonical URL and add structured data so search engines understand it as a news item (schema.org/NewsArticle). Confirm how any wire service you use handles canonicalization or syndication (ask them directly and insist on a canonical link if you want traffic consolidated to your site; see Google on canonical tags for guidance: ).

Key nuts-and-bolts to implement:

  • Publish the full release on the corporate site with Open Graph/Twitter Card tags so social shares look native (Open Graph protocol).
  • Share native summaries on each network (short hook + single link) instead of pasting the entire release into the feed. Use an asset (image/quote video) to make posts shareable.
  • Track each distribution with campaign UTM tagging so you can measure CTR, referral traffic and conversions in analytics.
  • For blogs, avoid verbatim reposts: offer context, customer stories, or an explainer post that links to the official release page. If you keep a “Press Room,” separate it from editorial blog posts.
  • Ask your PR/wire vendors whether they add canonical links or structured-data options before syndicating.

Finally, coordinate timing and message with legal/IR for regulated announcements, limit social announcements to meaningful news (so feeds don’t get noisy), and measure results week-over-week to refine cadence and creative. This preserves editorial quality, protects SEO, and makes PR activities measurable.

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Member Avatar for InsightsDigital

I actually have a marketing friend who did this for his company's site and from a SEO perspective, it surely helped bring traffic to the site as well as helped the site appear on the first page of results. It was a for a green energy computer server. I was amazed to see how the company's various press releases were out there and helped market the company online.

Member Avatar for MktgRob

I currently create press releases and post them on the corporate site for one of my clients but I have held off on doing the same on the blogs as I do not want the blogs to appear salesy

Member Avatar for InsightsDigital

I agree with you in regards to making a blog look salesy. I did see a Wordpress blog where one tab was just for Press Releases and it was made very clean and professional. It was not part of the regular blog roll.

Member Avatar for MktgRob

I agree with you in regards to making a blog look salesy. I did see a Wordpress blog where one tab was just for Press Releases and it was made very clean and professional. It was not part of the regular blog roll.

Even with the blog you saw, I would be wary of putting to many press releases up. I would stick with big wins in major vertical targeted along with announcements of awards received or of company members being quoted for articles or elsewhere in the press. I am a firm believer in keeping the blogs as free of sales pitches as possible.

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