I am working on developing a social media marketing strategy on Excel and thinking of everything and anything that can identify and strengthen the connection of the client's business in the social media community. So I have included:
1. Business Identity and branding - associated keywords and phrases.
2. Business url and any associated SEO
3. Who are the clients types and words they would use to find or associate the business with.
4. Which social media tactics helps achieve specific goals.
What are your thoughts?