One aspect of life that is constant is change. Thus, this change occurs everywhere and anywhere, especially when executing a marketing plan. You may encounter unforeseen pebbles on the road. Hence, you may need to change course to improve chances of your marketing success. So when this happened to you, how did you:
1. monitored it?
2. how long you waited to make a decision?
3. made a decision?
4. monitor the success of new decision?