This is not a question regarding the specifics of how you manage to make a primary income, but for those of you who do make an income from adsense,advertising on your websites etc. (whether it's a 6 figure income, or enough for you to get by/live comfortably) I just have a few questions.
When you are developing a site do you tend to use "out of the box" solutions such as Wordpress, phpbb etc. or do you develop your own?
How important would you conisder creating an "identity" for your site over the content?
If you are using an out of the box solution do you continue to use this or do you eventually develop something custom once you have gained a regular audience?