Member Avatar for MktgRob

The link above is to a really interesting article on corporate twitter tools that are available to help companies and organization better manager and track their twitter activity as well as discussions that may lead to sales or customer engagements. As I am trying to show one of my clients that value of twitter for businesses I am looking for tools to help me make the case. Has anyone used any of the tools discussed in this article and if so which do you recommend?

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Dani AI

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Good question, — and thanks to for calling out Radian6 and (thread-spelled) "Techgigy" — the vendor is Techrigy. A few extra, practical points to use when evaluating corporate Twitter/social tools today.

  • Use-case fit: decide if the purchase is for PR monitoring, customer support, lead gen, competitive intel or a mix. Match features to the single highest-priority use case first.
  • Coverage and precision: confirm which platforms are covered, whether historical data is included (and at what cost), support for Boolean/NLP queries, and spam/bot filtering. Test recall (missed mentions) and precision (false positives).
  • Actionability and workflows: check in-tool assignment, ticketing integration, SLA/alerting, tagging, and canned responses. A dashboard is useless without an action path.
  • Analytics and attribution: require measurable outputs (mentions, sentiment accuracy, influence scoring, referral traffic tied to conversions). Demand raw exports and an API for custom reporting.
  • Legal/governance: verify data ownership, retention policy, and compliance with privacy rules for your jurisdictions.
  • Commercials and operations: pricing model (per-seat, per-mention), training, support SLAs, and vendor references with similar use cases.

Pilot plan (30–60 days): set baseline KPIs (mentions/week, response time, referral conversions), run 4–6 sample queries (include negatives), measure precision/recall on random samples, test exports and CRM integration, produce weekly dashboards and a final before/after KPI report. In demos insist the vendor runs your actual queries, provides raw export samples, and shows onboarding steps. Practical caution: pick software your team will reliably use, not the one with the most features.

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Member Avatar for InsightsDigital

I have used both Radian6 and Techgigy. They are both very extensive and it is sue for strategy development and PR surveillance.

Member Avatar for MktgRob

I have used both Radian6 and Techgigy. They are both very extensive and it is sue for strategy development and PR surveillance.

As I think you are recommending both I will check them out. Thanks.

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