I would like to know how do you incorporate consumer insights in your marketing strategy and plan? Do you incorporate data from Comscore and Nielsen and then use these metrics to convert into actionable insights? Why plan if consumers may not be interested in the product or services?
InsightsDigital
57
Posting Virtuoso
Recommended Answers
Jump to PostThe consumer feedback directly affects market signals with the possibility of word of mouth and hence it add value to actionable insights of your marketing strategy.
All 4 Replies
InsightsDigital
57
Posting Virtuoso
The majority of advertising firms have dedicated insights/analytics division. So as small business owners, we should pay attention to the big companies and incorporate insights in our marketing strategy and plan.
bobchrist
7
Posting Pro in Training
The consumer feedback directly affects market signals with the possibility of word of mouth and hence it add value to actionable insights of your marketing strategy.
InsightsDigital
57
Posting Virtuoso
Its interesting that many companies may not take into consideration consumer feedback in due time to optimize their marketing strategy.
bobchrist
7
Posting Pro in Training
Yea that might be a good selling point. :)
Be a part of the DaniWeb community
We're a friendly, industry-focused community of developers, IT pros, digital marketers, and technology enthusiasts meeting, networking, learning, and sharing knowledge.