Member Avatar for dawsonski

We are about to add an on-line buying facility to our web and my employer has asked me to to create job descriptions for all the functions involved with marketing a web from seo, to social marketing to email campaigns.

At this stage we are try to determine what we can do in house with out current skill base and what will be out sourced. Can anyone tell what the various roles are and what tasks we should include in these job descriptions?

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A compact, practical framework to turn the thread’s ideas into job descriptions and hiring decisions. The replies from and correctly separate technical work from ongoing channel work; the next step is to translate that into role ownership, measurable outcomes, and who holds the keys (in-house) versus who you hire for scale (outsource).

Start by naming roles (titles only — keep these short in the JD): Digital Marketing Lead (strategy & budget), Content/Editorial Lead (governance, calendar, quality control), Email/Lifecycle Manager (automation strategy, deliverability ownership), Social & Community Lead (audience growth, partnerships), Paid Media Specialist, Analytics & Conversion Manager (measurement, experiment roadmap), Front-end/Dev (site performance & tracking), and Marketing Ops (tools, integrations, vendor SLAs). For each job description list: primary outcome (what success looks like), top 4–6 responsibilities (day-to-day ownership), required tools/skills, and 3 concrete KPIs the hire will own (examples below).

How to decide in-house vs outsource: keep strategy, customer data/measurement, and core brand/content ownership in-house. Outsource episodic or highly-scaled needs — large creative production, specialized ad buys, complex platform migrations, or short-term spikes where an agency provides clear SLAs. Require deliverables from vendors: documented handoffs, event naming/data-layer specs, test plans, and a timeline for knowledge transfer.

Practical JD/KPI examples and a learning path: write KPIs that map to revenue and retention (conversion rate, revenue per visitor, repeat-purchase rate), include tooling the person must know (analytics platform, tag management, ESP, CMS), and require a written measurement plan as part of onboarding. If analytics training is needed, start with Google’s official courses (Analytics Academy / Skillshop) and confirm you’re on the current platform: Google Analytics 4 is now the supported product and older Universal Analytics properties required migration/export — if you have legacy UA data, export it before deletion. . . ()

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Member Avatar for webagentspro

SEO takes time and effort on the part of the website owner. Your members must have the patience to do it right, do the work necessary to get it right and stay the course and keep working at it. The kind of jobs for your marketing your employees can be learned from books. I think it's better to learn these from SEO-related books.

Member Avatar for jay 11

For SEO - your gonna want to consider ...

  • Keyword research
  • URL naming conventions
  • Optimized title, meta and alt tags
  • SEO-friendly coding
  • SEO copywriting
  • Web analytics

For Social Media Marketing:

  • Set up and manage social media accounts
  • Network, friend, follow colleagues and groups within your industry
  • Contribute compelling commentary and content that warrants follows and relevant citations within the community
  • daily/Weekly micro-blogging
Member Avatar for dawsonski

I guess you can't beat the hard yards approach thanks for your quick reply!Can you recomend any books? Also I'm interested in developing my google analytics understanding can you recomend any good publications for this too?

Member Avatar for leahmarie

For SEO - your gonna want to consider ...

  • Keyword research
  • URL naming conventions
  • Optimized title, meta and alt tags
  • SEO-friendly coding
  • SEO copywriting
  • Web analytics

For Social Media Marketing:

  • Set up and manage social media accounts
  • Network, friend, follow colleagues and groups within your industry
  • Contribute compelling commentary and content that warrants follows and relevant citations within the community
  • daily/Weekly micro-blogging

Interesting facts on SEO task involving both on-page and off-page optimization.. Thanks.

Member Avatar for koyel555

Stick to a SEO forum, you will know almost everything if you work hard. Although SEO needs long term effort, make sure that you can face it.

Member Avatar for boattraveller78

For job descriptions, just look at job sites and see the requirements that they have for these positions

Member Avatar for stefanruse

Promotion
Link building
Social networks
Online catalogs
Press release
Viral marketing
This are some methods that you can use to get the job done

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