In order to develop insights for its market research section of the marketing plan, some companies use panel or internet research surveys. I actually have developed a few myself. So if you do it in-house or use an outside vendor, what do you think now after reading this:
http://www.nytimes.com/2009/09/05/technology/companies/05nocera.html
?

For those who are pro-Microsoft, Microsoft has their own research panel you can participate. Google it.

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