Member Avatar for pjdc

I have a site/blog about running shoes. It have shoes posts with shoes description and affiliates links, and other posts with excerpts of shoes reviews (of course with the link to the article source).
Last two weeks I had a query for a shoe model on the google first page (3rd place) that gives me a lot of visitors. Now it isn't anymore on first page.
Now I'm looking for some ideas to do some promotion of the site, but mainly looking for some new content for the site that could bring some additional

Thank you,

Pedro Cardoso

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Quick diagnostics first (loss of a single-query rank is usually a signal, not the whole story). As reported a drop from page‑1 to off‑page‑1, the immediate step is to timestamp the change in Search Console/analytics: compare impressions, position and CTR by query and by page across the two date ranges; check Index Coverage, Manual Actions, and any recent on‑page edits or canonical/robots changes. Also review backlink activity for sudden losses or toxic links. Those facts narrow whether this is a content/authority issue, a technical problem, or simple SERP volatility.

Content moves that add lasting value (beyond short blog posts): build data‑driven assets that other sites want to link to — for example, a searchable “fit & sizing matrix” across models, durability summary pages that aggregate structured user feedback, and model‑comparison tables that highlight measurable differences (weight, stack height, ideal terrain). Turn raw reviews into structured signals: capture a few consistent fields (runner weight, typical weekly miles, foot width, terrain) and surface average scores and exemplar quotes so each review page becomes unique and useful.

Technical and on‑page items that are often missed: implement Product/Review structured data so review pages can earn rich snippets; ensure canonical tags point to the correct model page; tidy internal linking by creating a “model family” hub that centralizes authority; and prioritize mobile speed/Core Web Vitals. Track uplift with A/B tests (titles, review placement, CTAs) rather than guessing.

Promotion and safety notes: follow up on and by turning engagement into measurable channels — small local partnerships, micro‑influencer reviews, short test videos, and segmented email flows work better when backed by unique data. Avoid paid link schemes, ensure clear affiliate disclosures and respect copyright when quoting external reviews. For competitiveness, run a gap analysis (as , and suggested) but focus on creating one or two genuinely linkable resources rather than many thin pages.

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Member Avatar for bobchrist

Consider having a communities section on your site, or a blog, this will help you to retain some of the visitors and make your site somewhat sticky.

Member Avatar for pjdc

yes, I already thought in a forum, but is very dificult to promote. the best could be user reviews...

Member Avatar for bobchrist

Also check other top shoes sites and look their linking structure and marketing strategies and also what they are missing. :)

Member Avatar for irinaz

hi i suggest you to write more original content on your website and make lonk building contact me i can suugest you the reliable seo company

Member Avatar for yuvastyle

Yes its fact that unique content and proper marketing stratergies can give you good results and you can also check competitor analysis because there are many shoes website today in any location.

Member Avatar for davujose

You just need to focus the area which other competitors are missing. the best way is to analysis your site and your competitor site.

Member Avatar for Dani

Perhaps a mailing list? If you could encourage new visitors to sign up, then you can pull them back at a later date.

Also check out Google AdWords remarketing campaigns. Grow your audience of repeat visitors by drawing back in people who have recently visited.

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