Real banner ads not like adsense or any other affiliation etc..

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I would be interested in that information as well. I currently use adsense, but am always looking to venture into new venues.

Search engine placement is important, as advertisers use them just like anyone else.

Both banners, especially if these banners are rich media, and PPC advertising can help bring relevant traffic to the website as well as it can help increase exposure to the brand.

Banners will help you in visual branding of your product/services.

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