Interesting blog post I found that asks and tries to answer the question, Is social media strategically relevant? A sub question to this would be is social media a strategy, a tactic or another set or promising tools. What do you think? Link to the blog is
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I just came back from a SEMPO event and one of the speakers who mention that many businesses have forgotten to connect social media tactics with increasing sales and ROI. Most businesses jump in the social media strategy without really thinking of it strategically.
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