Member Avatar for MktgRob

Calling it the spoken version of a Tweet, Jahah has release the beta version of Jahah@CALL which allows to people to engage in a two minute phone call through twitter. There are some basic requirements, the big one being that both the caller and the recipient must be members of the Jahah@Call service.

Would you use this service if you could find a viable business use for it or do you think this is more of a non-business app?

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Echoing the practical points from , and : short voice via a social channel is a niche, not a mass-market, business tool. Evaluate any implementation with four lenses: value per interaction, user friction to adopt, legal/privacy risk, and how you will measure results.

When it makes sense

  • Time‑sensitive confirmations or alerts where a quick voice notice materially reduces missed appointments or failed orders.
  • Reengaging high‑value leads where a short personal touch can meaningfully lift conversion vs email.
  • Support escalations or identity checks where talking briefly resolves ambiguity faster than typing.
  • Targeted micro‑surveys or CSAT prompts where voice yields richer responses.

How to run a low‑risk pilot

  • Pick one clear business goal and a single KPI (no more than one).
  • Limit the test to an existing opt‑in customer segment to minimize legal risk.
  • Script short messages, include an explicit consent line, and provide an easy opt‑out.
  • Route results into CRM, transcribe for analytics, and measure cost per converted customer and customer satisfaction.
  • Run a time‑boxed trial and compare it to the existing channel baseline.

Compliance and operations

  • Treat voice as a regulated comms channel: verify call/recording consent and telemarketing rules for your jurisdictions (; EU data rules GDPR text). State and country recording laws vary—confirm with counsel or reference guides before recording calls (FindLaw recording guide).
  • Use programmable voice and transcription for integration and analytics (Twilio Voice, Google Speech‑to‑Text). Follow voice UX best practices for brevity and clarity ().

Bottom line: run a tightly scoped, consented pilot tied to a clear revenue or ops metric. If the lift and unit economics justify it, scale; otherwise keep it as a niche tool.

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Member Avatar for mackone

Too many limitations right now, But I’m not sure it's worth the few cents you might spare using Jajah compared to placing a regular phone call.

Member Avatar for MktgRob

Too many limitations right now, But I’m not sure it's worth the few cents you might spare using Jajah compared to placing a regular phone call.

If you are talking local calls, true. But if you are talking international calls, especially to countries where a regular phone call is expensive and difficult to put through (even using cell phones), this is an option that could be cost effective. As with Skype, I doubt this will ever have a wide business application but in certain situations it could be handy and cost effective.

Member Avatar for InsightsDigital

It could be useful. Only time will tell.

Member Avatar for MktgRob

It could be useful. Only time will tell.

True. I have read a little more on it and it seems like a really niche offering that will not generate a great deal of revenue. But, if the company that is offering the service has other products that are more likely to generate revenue then any publicity they get from the'twitter call' could help in that area.

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